Cheerwine, the soft drink of the South, has taken its southern handshake in a bottleto the Pacific Northwest. In mid-October the company began producing the soft drink known for its one-of-a-kind taste in Olympia, Washington. It’s the first step in bringing Cheerwine to the shelves of retailers in that region. “Cheerwine has made a commitment […]
With the school year in full swing, fall’s arrival and the busy holiday season around the corner, Stacy’s Snacks introduced Stacy’s Bake Shop Bakery Crisps, a sweet and savory line-up of artisan bakery bread snacks ideal for a quick “time out” from it all. The remarkably tasty crisps are made from real bakery breads, which […]
To mark the launch of Farmershub.co.uk, the new site dedicated to the latest news and debate from the British farming community, PepsiCo UK has built an animated, sustainable sculpture, combining photography and video to tell the story behind Walkers crisps. The animation was created by Royal College of Arts graduate, Sarah Beeby, and captures the […]
http://www.youtube.com/watch?v=D_LFOvbG-Ko&feature=youtu.be #FUTBOLNOW – Pepsi builds global excitement for a yearlong football platform with the launch of a new campaign, “The Trick,” starring four-time “FIFA World Player of the Year” Leo Messi, #10. The fast-paced 30-second TV spot opens on Messi performing a fancy footwork trick with an iconic can of Pepsi. Football enthusiasts around the […]
What are Meaningful Medleys? Coined by The Quaker Oats Company, a subsidiary of PepsiCo, they are the perfect combination of events leaving you feeling happy and successful. Meaningful Medleys can come in many forms and are unique from mom to mom. For example, according to a recent survey by Quaker, one in four moms agree […]
Aquafina FlavorSplash announced the launch of an entirely new line of sparkling water beverages and liquid water enhancers, offering a portfolio of zero calorie hydration options that meet the desire of teen consumers for a cool, great tasting beverage and the needs of parents for a fun, ‘better for you’ product they can feel good […]
Pepsi announced the launch of a new set of stations on iTunes Radio, entitled “#FanEnough,” bringing a music angle to its current NFL-themed “Are You Fan Enough Campaign.” The launch of the Pepsi #FanEnough station marks the second wave of branded stations to be unveiled since PepsiCo was announced as the exclusive food and beverage […]
PepsiCo announced the appointment of Sanjeev Chadha to the position of Chief Executive Officer, Asia, Middle East and Africa (AMEA), effective immediately. In this role, Chadha will report to Chairman and CEO Indra K. Nooyi and oversee all aspects of PepsiCo’s AMEA business. Chadha most recently served as President, PepsiCo Middle East and Africa. Chadha is […]
PepsiCo announced it is the exclusive food and beverage launch partner for iTunes Radio, Apple’s new iAd-supported streaming radio service which went live with iOS 7. On iTunes Radio, PepsiCo will deliver custom experiences across PepsiCo brands, as well as branded channels within iTunes Radio, reaching millions of consumers on their iPhone, iPad, iPod touch, Apple TV, Mac […]
The Doritos brand revealed that its Crash the Super Bowl contest — where consumers compete to have their own Doritos ads air in front of a television audience of millions — will be open to fans around the world. As part of this year’s contest, two lucky winners will see their ads air during Super […]