Blake Shelton & Pepsi Invite Fans To Have An “Iconic Summer”

Blake Shelton & Pepsi Invite Fans To Have An “Iconic Summer”

Pepsi is partnering with reigning CMA Entertainer of the Year and Grammy nominated artist Blake Shelton to kick-off summer 2013 by inviting fans to join Pepsi for an “Iconic Summer” to remember. With the launch of www.iconicsummer.com, Pepsi will offer consumers fun summer rewards and unparalleled access to great music and great summer events, including: […]

Manzanita Sol Introduces “Haz Lo Diferente”

Manzanita Sol Introduces “Haz Lo Diferente”

Manzanita Sol unveiled its new “Haz Lo Diferente” campaign, inviting consumers to embrace their own uniqueness and “Do What’s Different.” In addition, two new delicious, true-to-fruit flavors – Mango Citrus Sol and Pina Sol – join the current portfolio which includes Manzanita Sol, Toronja Sol and Tamarindo Sol. To bring the campaign to life, Manzanita […]

Cracker Jack’D Officially Kicks Off National Marketing Campaign With Ashley Tisdale

Cracker Jack’D Officially Kicks Off National Marketing Campaign With Ashley Tisdale

PepsiCo’s Frito-Lay division officially kicked off its national marketing efforts in support of Cracker Jack’D snacks – a product line-up bursting with flavor and designed to tackle hunger in between meals – which was unveiled earlier this year. To celebrate the Cracker Jack’D brand, actress Ashley Tisdale will host a unique sampling and meet-and-greet event […]

Mountain Dew & Complex Media’s Partnership Evolves Green Label Platform

Mountain Dew & Complex Media’s Partnership Evolves Green Label Platform

Mountain Dew and Complex Media announced a partnership that supports the evolution of the beverage brand’s legacy programs – Green Label Sound, Green Label Art and Green Label Exclusives – with the launch of  www.Green-Label.com, a new digital destination with a focused mission to cover the voices and stories of today’s youth culture. Green Label […]

SoBe Invites Fans to Explore New Worlds of Flavor Across the Country

SoBe Invites Fans to Explore New Worlds of Flavor Across the Country

SoBe invites fans to explore its latest campaign, “SoBe 3D Worlds of Flavor,” with internationally renowned 3D street artist, Tracy Lee Stum. The Legends Entertainment District at Chase Field, Stum will create a series of interactive 3D street art installations inspired by the places that SoBe drink ingredients call home. From the South Pacific to […]

Pure Leaf Iced Tea Unveils The ‘Perfect Pairings’ Campaign With Ted Allen

Pure Leaf Iced Tea Unveils The ‘Perfect Pairings’ Campaign With Ted Allen

Pure Leaf Iced Tea, a product of The Pepsi Lipton Tea Partnership, today unveils its new ‘Perfect Pairings’ campaign with Food Network’s Chopped and host Ted Allen, to help consumers find the perfect food and beverage pairings for any meal or event. The campaign also features the brand’s latest flavor innovation, a Not Too Sweet […]