On Valentine’s Day 2013, popular chef and restaurateur Fabio Viviani stole hearts away with an invitation for breakfast featuring a hot, delicious bowl of heart-healthy Quaker Oatmeal. In honor of American Heart Month, Fabio’s Epic “Hot” Breakfast video got women’s hearts racing in a good way. By sharing the steamy video, people will help the […]
The CHEETOS brand, a leading brand from PepsiCo’s Frito-Lay division unleashed its “CHEETOS Mobile App of Massive Distraction” on the App Store. “CHEETOS Mobile App of Massive Distraction” is the brand’s first-ever app for iPhone, iPad and iPod touch, delivering some playful CHEETOS fun to help break up the daily routine. The app includes two […]
The Doritos brand gave two fans the opportunity to showcase their filmmaking talent on the world’s biggest advertising stage when it aired their consumer-created Doritos commercials during tonight’s Super Bowl XLVII broadcast. Depending on how the spots rank on the USA TODAY Ad Meter, either fan could win a $1 million bonus prize and the […]
Pepsi will elevate “Best New Artist” category providing fans exclusive unparalleled access through a strategic partnership with VEVO, Pandora, and the GRAMMYs. In addition to serving as the presenter of the “Best New Artist” category during the live telecast of the award show, Pepsi, in partnership with The Recording Academy and VEVO, has unveiled an […]
Britvic are set to take their popular children’s drink Fruit Shoot to the USA. The British drinks company struck a deal with PepsiCo to distribute the product to 30 American states, following a successful trail run in nine of the proposed 30 destinations. The deal follows a similar agreement by the two parties earlier this […]
PepsiCo, Inc. today announced that Alan Hoffman has joined the company as senior vice president, global public policy and government affairs, effective Nov. 26. In this role, he will lead PepsiCo’s public policy and government affairs activities worldwide. Hoffman most recently served as Deputy Chief of Staff to the Vice President of the United States […]
PepsiCo, Inc.today announced the opening of a new food and beverage innovation center in Shanghai, China. The state-of-the-art facility, which is PepsiCo’s largest research and development center outside of North America, will serve as a hub of new product, packaging and equipment innovation for PepsiCo’s businesses throughout Asia. The new facility is equipped with an […]
Doritos Brand Issues Last Call for Consumers to Create Super Bowl Ads for Chance to Work on Paramount Pictures & Hasbro's Transformers 4 and Shot at a $1 Million Bonus
The Doritos brand today announced a last call for entries in this year’s “Crash the Super Bowl” contest. Fans have two weeks remaining to turn their boldest Doritos commercial ideas into homemade ads before contest submissions officially close on Nov. 16, 2012. As part of this year’s competition, two finalist consumer-created spots ultimately will air […]
Tingyi, one of the leading food and beverage companies in China, and PepsiCo, Inc. , one of the world’s largest food and beverage companies, today announced the official opening of a new beverage manufacturing plant in Zhengzhou, China. The Zhengzhou PepsiCo Beverages Co., Ltd. (Zhengzhou Pepsi) facility is the first plant opened since the two […]
PepsiCo, Inc., one of the world’s largest food and beverage companies, and Suntory Holdings Limited (Suntory), a global beverage and wellness company based in Japan, today announced an agreement to form a strategic alliance in Vietnam. Under the terms of the agreement, Suntory will acquire a 51 percent stake in PepsiCo’s Vietnam beverage business, while […]