Brisk, the iced tea brand known for its bold flavours, announced the launch of the Creators Class program in partnership with actor, director and creative innovator Michael B. Jordan. The Creators Class is a collective of industry leaders partnered with up-and-coming creative visionaries in the Urban Arts for mentorship and collaboration opportunities. Together, they will […]
PepsiCo announced the launch of bubly, a new sparkling water that combines refreshing and delicious flavours with an upbeat and playful sense of humour to shake up the sparkling water category while keeping it real with no artificial flavours, no sweeteners, and no calories. Available across the US beginning February 2018, bubly is available in […]
Your favourite Lay’s potato chip flavours are about to bring a smile to your face for more reasons than one. Lay’s – one of the marquee brands from PepsiCo’s Frito-Lay division – is on a mission to spread smiles in 2018. The brand is releasing specially designed bags featuring infectious smiles to create a ripple […]
Doritos is releasing limited edition jumpers to bring loved ones closer together this Valentine’s day. In the lead up to the romantic occasion, PHD, Doritos and Pedestrian will launch an exclusive online store that sells two-person jumpers in order to help couples add a little spice to the special day. In line with their mantra, […]
Pepsi unveiled its TV advertisement that will air during Super Bowl LII on February 4. Titled “This Is the Pepsi,” the :30 in-game ad takes fans through decades of the brand’s rich history in pop culture. The spot is narrated by Jimmy Fallon, and as previously announced, includes a new take on the famous 1992 Pepsi […]
Pepsi is creating a virtual reality experience that places viewers inside two iconic Super Bowl ads, according to multiple sources. The effort is part of the brand’s broader Super Bowl campaign across digital and linear channels. The spots featured in the VR experience will include Cindy Crawford’s famous 1992 ad, which shows two adolescent boys […]
PepsiCo and BBDO Guerrero Philippines have partnered up to launch the beverage company’s global brand of purified water: Aquafina. PepsiCo expands its partnership with the agency by adding Aquafina to a roster of products being handled by BBDO Guerrero including Pepsi, Quaker and Frito Lay among others. Aquafina is the world’s best-selling water and having […]
Doritos Blaze and Mountain Dew Ice, two new PepsiCo product innovations that recently hit store shelves nationwide, are coming together for a :60 in-game Super Bowl LII advertisement on February 4. The teaser video features award-winning actors Morgan Freeman for Mountain Dew Ice and Peter Dinklage for Doritos Blaze intensely facing off. The advertisement marks the first time one company […]
With Super Bowl LII just weeks away, Tostitos has rolled out a customisable digital invite generator for those who are planning on hosting a game day party in 2018. Of course, the brand’s “invite creator” is really just a vehicle for Tostitos to promote its chips and dip ahead of the game. But it’s also […]
Burger King and the Cheetos brand are introducing the next big portable snack mashup, new Flamin’ Hot Mac n’ Cheetos. The snack is a combination of creamy mac n’ cheese coated with the flavour of crunchy Flamin’ Hot Cheetos cheese snacks. The spicy twist on classic mac n’ cheese is being offered November 30 for a limited time at […]