Tostitos and Sabra, marquee snack brands from PepsiCo, are making it even easier for friends and family to get together this Cinco de Mayo. The brands are teaming up with U.S. rideshare company Lyft, to offer ride credits to help consumers get to and from their Cinco celebrations safely. For a limited time, specially-marked Tostitos bags […]
Expo 2020 Dubai and leading global food and beverage company PepsiCo have joined forces with a shared vision to work together towards a healthier and more sustainable future in the lead-up to, during and beyond the next World Expo in 2020. At the signing ceremony today at the Expo 2020 site in Dubai South, UAE […]
Mountain Dew boosted awareness and engagement on video streaming platform Twitch with a chatbot aimed at gamers. The PepsiCo soft drink brand unveiled its DEWbot last year as part of a “Rig Up” promotion that awarded a $50,000 gaming Super Rig supplied by Origin PC. The eight-week campaign featured gaming influencers and urged fans to […]
Walkers has launched a new TV ad marking 70 years since Leicester butcher Henry Walker first sold potato crisps. The ad consists of a compilation of clips showcasing the fashions of the second half of the 20th century and featuring crisps being consumed in various era-defining contexts. The spot, set to the theme from […]
Mountain Dew announced that after the social media push from consumers to #BringBajaBlastBack, the bottled version of fan-favourite beverage Mtn Dew Baja Blast is making a comeback this summer – in one place, for a limited time only. The beverage will only be available at The Baja Bungalow, which is now accepting inquiries just in […]
Chip brand Tostitos has enlisted leather-jacketed action star Jean-Claude Van Damme to help bring friends together, so he doesn’t have to replace your friends at gatherings. The campaign encourages people to get together throughout the year and Van Damme is the catalyst for the new tagline for the brand, “Get Together Already.” In a series […]
Cheetos, the snack brand from PepsiCo’s Frito-Lay division, is inviting fans to see the world in a whole new light – a dangerously cheesy one – thanks to the new ‘Cheetos Vision‘ app launching at SXSW 2018. Available on the App Store, Cheetos Vision is an artificial intelligence-powered camera that turns everything a mobile user […]
Throughout history Pepsi has brought joy to each generation, connecting fans with the entertainment that has made the brand an icon in pop culture. With the world’s most popular sport in the hearts and minds of people more than ever, Pepsi announced its global 2018 “LOVE IT. LIVE IT. FOOTBALL.” campaign. From share-worthy content with […]
During March 2018, women across the country will be celebrated for their vital role in American history. In honour of Women’s History Month, Stacy’s Pita Chips is proud to introduce limited-edition “Rising to the Occasion” original art packaging. The commemorative box set features three powerful designs representing Stacy’s ongoing commitment to stand with women everywhere. […]
Mountain Dew announced that actor, comedian and overall hardest-working-man-in-show-biz Kevin Hart will become the new face of Mtn Dew Kickstart. In this role, Kevin – one of the biggest NBA fans in the country – will bring one lucky DEW fan and a friend “Closer Than Courtside” at the NBA Playoffs, giving a boost in status […]