Ready brek, the only smooth porridge brand in the British Isles, is back on TV in October with its popular “Central heating for everyone” creative, inspired by its iconic ‘glow’ advertising from the 1970s, which will air in the UK and Republic of Ireland, bringing a fast start to porridge season. Alongside the TV slots, […]
MOMA, the experts in oats, are adding three innovative new porridge flavours to the range this September. With listings already secured across the multiples; Sainsbury’s (410 stores), Tesco (up to 400 stores), Waitrose (300 stores), Morrisons (200 stores) and Ocado, the new variants have no added sugar and bring unique new flavour combinations to the […]
Quaker Oats has partnered with creative agency, AMV BBDO, to launch its latest advertising campaign this January, which is all about inspiring the nation to get imaginative with their porridge toppings and flavour combinations. The ‘Go Forridge’ campaign, which airs on TV from 6th January, sees breakfast eaters exploring the taste possibilities that lay just a few feet away […]
Ready brek, the smooth porridge oat brand from the Weetabix Food Company, is returning to TV for the first time in five years, with its ‘Central Heating for Everyone’ campaign. The advert by creative agency bigdog, brings back Ready brek’s iconic ‘glow’, which was also reintroduced on pack earlier in 2018. Unveiled in time for […]
Porridge brand Quaker Oats, is launching a new TV campaign to support the introduction of its Super Goodness range. Airing for the first time on 19 September and running for five weeks, the advert highlights the nutritional benefits of the new Super Fruits sub-range. The 20 second commercial opens with an image of Quaker Oats […]
Moma, the instant porridge brand, has launched a campaign for its gluten free offering. The work has been created by Aesop Agency and shows the energy the breakfast gives to people. The three executions show a rocket firing out of a pot of porridge, a superhero with a spoon and one that erupts with the word […]
A TV ad for Kellogg’s Special K Multi Grain Porridge has been banned by the advertising watchdog after it drew 15 complaints, including one from FMCG giant PepsiCo, over claims it contained 30 per cent less fat than other porridges. Kellogg argued that according to the EC Regulation on nutrition and health claims, marketers are […]
MOMA!, the breakfast brand, has launched its first ever outdoor advertising campaign across seven London train stations in order to target breakfast-shirking commuters. The £50k campaign will run for a period of four weeks from 21 October and is geared toward driving further growth after it increased distribution by 25 per cent and added an […]
As the winter draws nearer, many Brits want to start the day with a hearty breakfast. Demonstrating the nation’s appetite for oats, new research from Mintel reveals one in two Brits (49%) are porridge eaters, with a quarter (23%) of users enjoying a bowl almost daily. While usage peaks amongst those aged between 45 and […]
One of UK’s leading oatcake brand, Nairn’s Oatcakes, has launched a ‘Gluten Free Easy Porridge’ – the first ‘free from’ instant porridge pot on the market. This new product from Nairn’s is ideal for those in search of a hot, gluten free breakfast option and is easily portable, meaning it can be enjoyed on the […]