Britvic launched a new ‘Lemons Over History’ campaign for their iconic lemonade brand R. White via creative agency 101. The campaign marks R. White’s advertising return after more than 30 years. The brand has had a thorough overhaul including new packaging design, development of new flavours and renewed distribution. Rather than looking back, a new […]
Upland Brewing Company have announced a refreshed packaging and ad campaign for their renowned Sour Ales. Sour ales—beers that are made with wild yeast and intentionally are often intensely tart and acidic – have emerged from the beer geek underground into becoming an increasingly popular choice for adventurous craft drinkers. Upland partnered with Young & Laramore to […]
Magners have targeted the world of smartphones, which seem to come out with a new model every couple of months, in their new ad by Fold7. The cheeky print ad continues the brand’s “Hold true” positioning that re-launched the product in June, 2016. The work features a bottle of Magners cider, complete with its rip-top, which […]
Y&R São Paulo, Brazil, shows that simplicity is still the best in this collection of print ads for Danone. The posters use copy and strategic placement of the product to illustrate how Danone’s dessert brand Danette puts people in a positive mood and help them unwind.
Proximity Madrid has launched a new print campaign for premium Russian vodka brand Tovaritch!. “We use the matrioskas of Tovaritch’s corporate identity to throw the concept: Never Drink Alone,” commented Proximity in their release. The campaign for the world’s most awarded vodka was first introduced in December 2015.
Nestle is encouraging anyone stressed out by Christmas preparations to have a break, with a pithy outdoor and print ad created by creative partners J Walter Thompson London. The brand has tweaked the foil tear that forms when anyone opens a KitKat to show a Christmas tree set against a wintry, foily backdrop. The ad […]
DDB New Zealand has released three new inspirational print ads with highlights from the 1905 Originals’ tour as part of its iconic Steinlager campaign, backing the All Blacks. Travelling to the UK by ship over six weeks, the first team to be known as the All Blacks won 34 out of 35 games on tour […]
The entry lines for the 17th annual FAB awards are now open. The award function, which has steadily gained a strong reputation over the years, is an international programme focused entirely on work done for Food and Beverage brands. The entry kit for the entrant’s reference may be downloaded here. The Awards recognises the critical […]
Tabasco is launching a ‘Brunch’ campaign encouraging London commuters to use the famous pepper sauce as a key recipe ingredient at weekend morning meals. The campaign uses media bought and planned by Maxus UK. The Tabasco ‘Brunch’ campaign kicked off on September 25 and runs for two weeks. It includes a partnership with food blogger […]
Reading the morning papers is usually a solitary affair, however coffee brand Nescafé wants to change that with its creative print campaign. Titled ‘Pop-Up Café’, the brand created a newspaper sleeve that contains two foldable paper mugs—one for you and the other for the person you plan to share your newspaper with. Despite Nescafé’s good […]