Magners Takes a Pop at Apple with Cheeky New Ad by Fold7

csadnmiviaakhv0Magners have targeted the world of smartphones, which seem to come out with a new model every couple of months, in their new ad by Fold7.

The cheeky print ad continues the brand’s “Hold true” positioning that re-launched the product in June, 2016.

The work features a bottle of Magners cider, complete with its rip-top, which was added to the packaging in May to remove the need for a bottle opener. The tagline reads: “an apple product that’s never needed an update”.

The spot was timed to coincide with the recent launch of the iPhone 7.


UK Marketing Manager, Magners Cider: Amy Burns

Agency: Fold7

Chief Creative Officer: Ryan Newey

Creative Director: Simon Learman

Creative: Imogen Forte

Account Director: Vicky Hersheson

Media: PHD

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