As consumers across the globe have increasingly discovered the complexity, versatility and sophistication of ultra-premium tequila, the category has continued to innovate and evolve. At the same time, consumer preference for aged spirits has rapidly grown and today’s range of aged tequila styles and tastes arguably rivals those of the world’s finest bourbons, scotches and […]
Nutella, worth £50.8m and growing at +55.8% in the past four years alone, is moving into the biscuits category for the first time in the UK, following a fantastic trial period and tremendous success in global markets. Available now as a single serve or multipack of six, Nutella B-Ready features a light, crunchy wafer shell, […]
Tic Tac – currently worth £25.2m – is adding a tropical twist to its popular flavour-changing Mixers range, Coconut to Pineapple. The new variant will be available to all channels from September as an 18g pack (MRSP £0.62) and a 49g pack (MRSP £1.41). The Tic Tac Mixers concept was introduced to the UK market […]
Resurrected Welsh soda maker Lurvill’s Delight is introducing a brand-new flavour – ‘Lavender Spice’ – just after scooping a Great Taste Awards’ star for its ‘Original’ variant. Lavender Spice, which has a RRP of £1.89 for a 330ml bottle, is described as an all-natural, no-added sugar, alternative to ginger beer. It features a unique botanical […]
Innate Squares are a new kind of snack, which combine vegetables, coconut and almond to produce air-dried savoury snacks that are a rare and happy marriage of exquisite flavour, nutritional balance and slow-release sustaining energy. The company’s directors, Elsa Valentine and Tessa Walker, hope that throwing away the rule book and starting the creative production […]
Leading bourbon brand Jim Beam, officially announced the latest addition to its flavoured portfolio, Jim Beam Vanilla. It blends Madagascar vanilla bean liqueur with classic Kentucky straight bourbon whisky. Continuing a 222-year family tradition of innovation and exploration, Jim Beam distillers have struck the perfect balance of subtle Madagascar vanilla bean with hints of oak and caramel bourbon notes, producing a sweet […]
Puni, Italy’s first and only malt whisky distillery, makes its official UK debut this month thanks to a sales and marketing agreement with start-up Magnetic Brands. Puni is Magnetic’s first client and it will be handling its ‘Nova’ and ‘Alba’ (the Italian word for ‘dawn’) three year old whiskies. Named after the local river, the […]
David Jones has unveiled a marketing campaign via TBWA Sydney and Maud, in support of its new brand, David Jones Food, marking a fresh and exciting new direction for the department store. The new brand officially launches on August 3 when David Jones opens its reimagined Food Hall concept at Bondi Junction. David Jones Food […]
BuzzFeed’s foodie content platform Tasty has launched the Tasty One Top, a bluetooth-enabled induction cooktop. In an interesting move for a media company, Buzzfeed’s latest media rethink involves bringing its foodie platform Tasty into the kitchen with the launch of a smart appliance. Currently only available on pre-order in the US, the One Top connects […]
Since its 2005 introduction, Coca-Cola Zero has refreshed hundreds of millions of fans across America with its real Coca-Cola taste and zero calories. From its US introduction into the Coca-Cola trademark brand portfolio to its global expansion, the brand is sold in nearly 160 countries around the world. Now, through in-house innovation and extensive market […]