Woodford Reserve announces the release of its latest permanent product extension, Woodford Reserve Kentucky Straight Rye Whisky, which will be available for purchase in select markets throughout the U.S. beginning in February. The latest release showcases the company’s ongoing commitment to both whisky lovers and innovation within the industry. Woodford Reserve Rye is the third […]
Fitness fanatics, nutrition nuts and beet-lovers in the U.S. can now drink their way to a healthier lifestyle. Love Beets – a line of premium, all-natural, ready-to-eat beets – has expanded its growing product line with the introduction of a new, thirst-quenching Organic Beet Juice, which will hit grocery store shelves nationwide later this month. […]
Following its recent pumpkin spice-flavoured cookies that were released last fall, Oreo will be rolling out its new, limited edition flavour, Red Velvet, just in time for Valentine’s Day next month. According to People, the Mondelez International owned cookie wafers of the Red Velvet Oreos tasted like “regular chocolate Oreos”, while Mashable described the cookies’ […]
London based start-up Bella Berry launches range of three beauty drinks later this month, targeting the burgeoning beauty-on-the-go market. The first drink with beautifying ingredients to be aimed at the mass market, Bella Berry will be sold in the convenience aisle and feature a unique mix of superfruits, antioxidants and premium marine-sourced collagen (rsp: £2.49/250ml). […]
OXO has refreshed the look of its Cubes and Shake & Flavour ranges to modernise the brand but without losing recognisable elements of its design. Coley Porter Bell (CPB) carried out the work and the agency was tasked with creating a design that reflects the brand essence of vibrant colours as well as OXO’s heritage. […]
KP Snacks, one of the UK’s biggest snacks manufacturers has announced the launch of Hula Hoops Puft, a light and crispy, hooped snack that is a new addition to its classic snacks range. The pack design has been developed by award-winning strategic branding consultancy, Coley Porter Bell. Hula Hoops Puft will provide consumers with a […]
Anheuser-Busch is bringing consumers a new way to order and enjoy Bud Light with the brand new Bud Light Button. The Bud Light Button is a beer delivery app that allows users to order Bud Light with one easy tap of the finger. What separates the Bud Light Button from its competitors is the unique […]
Leo Burnett India has launched a brand new campaign inviting people to come and relish McDonald’s Double Patty range of burgers under its limited edition – “Doubles Fest.” The campaign is based on the insight that it’s even better when you get double of something you love. The overall creative articulation for the campaign is […]
The holidays are over and starting the New Year off with healthy habits is at the top of everyone’s list. Kellogg’s is introducing two new delicious 100-calorie or less snacks: Special K Chewy Snack Bars and Special K Brownies, marketed specially for women. Now women in the U.S. can enjoy a tasty snack in a […]
As the medal-winning conquistador of tequilas, Jose Cuervo knows how to celebrate and, for its 220th year, the brand announces the launch of its commemorative Jose Cuervo Especial Gold and Silver bottles. The occasion marks the release of the first limited edition Jose Cuervo Especial bottle ever produced by the brand in its storied history. […]