Nestlé UK & Ireland has created a “reminiscence pack” featuring wrappers and packaging from its confectionery archive to help trigger happy recollections among those with dementia or memory problems. The project was sparked by a flurry of queries from care groups convinced that seeing such packaging may help revive positive recollections from the long-term memory. […]
Coca-Cola has been a proud sponsor of grassroots football for 25 years. What started in Zimbabwe in 1988 was formalized under Copa Coca-Cola in 1998, when it was first launched in Mexico. The aim of Copa Coca-Cola is to create the world’s largest and most inclusive football grassroots program. The global initiative gives millions of […]
In celebration of Sartori’s 75th Anniversary, the artisan cheese producer is releasing a special Family Heirloom 36 month aged Parmesan. Debuting at the January Fancy Food Show in San Francisco, this exclusive cheese will be available on a limited basis only in 2014. To make Sartori’s 75th year of hand-crafted award winning cheese making extra […]
Pizza Hut, one of the world’s leading pizza company, will introduce new concept stores in York, Nebraska and Pawtucket, Road Island. The concepts, part of the company’s continued push for innovation in all facets of its business, feature an all-new “pizza by the slice” experience with slices cut from an 18-inch pizza. The pizza by […]
http://www.youtube.com/watch?v=tAuNjiIHFK0 Ever since Taco Bell launched the celebrated Doritos Locos Tacos in Canada in August 2013, Canadian Taco Bell fans have had one, bold request: DLT for Life. Starting January 13, 2014, Taco Bell Canada will make that dream a reality when Doritos Locos Tacos become a permanent menu item at Taco Bell restaurants across […]
http://www.youtube.com/watch?v=aDGN2iDFgZo&feature=youtu.be Mars Chocolate North America announced a new partnership between M&M’S Brand and ABC’s “The Bachelor,” the Warner Horizon Television–produced hit relationship series. The partnership is designed to raise the profile of the brand’s M&M’S Peanut variety and centers on a unique relationship between the newest Bachelor – Juan Pablo Galavis – and the M&M’S […]
Starbucks Coffee Canada is taking eGifting to the next level with the Canadian launch of “Tweet-a-Coffee” – the first Twitter gifting program of its kind in Canada and the newest way for Canadians to instantly share the gift of Starbucks in 140 characters or less.. http://www.youtube.com/watch?v=AxPZj9x_Dsk “Starbucks is a gathering place that creates moments of […]
Tui Brewery has unveiled its latest campaign via an experiential PR stunt. It is offering a share of $1 million, and a sole prize of £100,000 to anyone who can make a one handed catch from the stands at New Zealand Cricket whilst wearing one of its orange T shirts. Tui said the promotion is […]
To encourage people to get active, Saka Natural Mineral Water is giving away hundreds of Saka Gym Kits throughout 2014. Saka Gym Kits One of the UK’s fastest-growing water brands, Saka Natural Mineral Water is building a growing reputation as one of the water brands of choice. As part of their mission to communicate a […]
http://www.youtube.com/watch?v=o0EzeStwP5I To reintroduce their popular Philly Cheesesteak Thickburger, Carl’s Jr. and Hardee’s have teamed up with Terrell Owens, former Philadelphia wide receiver, in an ode to Philly’s most famous food. Launching on broadcast today, “Philly Love”, created by 72andSunny, follows Owens down memory lane as he lightheartedly reflects on his hot-and-cold relationship with the City […]