Sipsmith, the London gin brand, is reviving its rooftop hot gin activation with an experience featuring a historical bar tool to heat the cocktails. The “Hot Gin Roof” event will give guests an insight into hot gin history. Each Sipsmith cocktail will be “poked” in front of customers which will heat it instantly to caramelise […]
Mattessons Fridge Raiders and Saatchi & Saatchi London have launched the latest in a series of award-winning campaigns aimed at the online gaming community. Partnering this year with the World’s biggest gaming franchise, Call of Duty, Code Strike is a mobile game that will test gamers’ code breaking skills and has been released to coincide […]
Lurpak is taking a 26ft Christmas tree made from 500 blocks of Lurpak packaging on a tour of major UK cities. The entire tree is surrounded by a 360° serving area, offering passers-by the chance to indulge in a number of festive dishes, including mince pies, honey & mustard roast ham, a chocolate yule log […]
People who carry out their pizza like to be in control—they make sure the pizza doesn’t sit around getting cold, and that the toppings are exactly what they ordered. But the one thing they can’t control is what happens to their order after they leave the store. After all, accidents happen. That’s why Domino’s is […]
Coca-Cola is offering people to have a sleepover in its famous Christmas truck in a partnership with Laterooms.com. The truck has been decorated with fairy lights, a woodland snow scene, a festive fireplace and a Christmas tree. Guests will be able to listen to Christmas music during their stay, watch their favourite festive film, open […]
Budweiser is upholding its commitment to be the first beer on Mars by confirming upcoming experiments on the International Space Station with plans to send and study barley – one of its key ingredients – into space in early December. The reason? Earlier this year at the South by Southwest conference, Budweiser announced its goal […]
Tanqueray Ten, the premium gin brand owned by Diageo, has partnered with Oblix East restaurant in The Shard to create an immersive treehouse and gin-themed activation. Guests can access the space on Level 32 of the Shard via a roped walkway filled with the scent of oranges, before entering a wooded forest. The venue has […]
Actor Matthew McConaughey is taking the lead for another campaign for Wild Turkey, a bourbon for which he is creative director and brand ambassador. This time he’s a food delivery star for the brand, handing out over 4,500 turkeys to the residents of Lawrenceburg, Kentucky, where the bourbon is based, just in time for Thanksgiving. […]
Single malt Scotch whisky brand Glenfiddich is staging an activation in collaboration with the View from the Shard, with guests able to make their perfect serve of the drink and discover what it says about them. Created by agency ACA Live, the Glenfiddich Experimental Series will debut on 27 November and runs until 21 December. […]
Mentos, the world’s number two candy brand, is celebrating World Hello Day on 21st November with an exciting campaign for its limited edition Say Hello mint and fruit rolls. Teaming up with popstar and Strictly Come Dancing competitor Aston Merrygold, the brand is driving footfall in-store to boost sales of the amusing candies that […]