Brass has successfully launched a huge new digital marketing campaign for Ribena. The digital-led campaign is a first for the Ribena brand and will include amplification of content in social media. The high-profile marketing campaign kicked off on Thursday June 30th with the appearance of a Ribena branded, one day, pop-up Ribena Colouring Café in […]
For the first time, Grey Goose, the super premium vodka, is opening the doors of Le Logis, its exquisite, French manor brand home, to the public for two extraordinary guest experiences on 4-6 August and 25-27 August 2016. Grey Goose Le Logis Summer Open House will offer guests a specially curated journey that explores what […]
When Hershey relaunched its TAKE5 bar, it worked with creative agency Barkley to remix everyday experiences for its potential millennial customers, whether that’s conference swag or music festivals. In their latest activation, they remixed a nearly universal millennial experience: the Uber ride. Hershey and Barkley teamed with Uber to shake up the Uber ride in […]
British rapper Professor Green, last night opened ‘The Floating Gaardens’ – a pop-up barge by Belgian beer Hoegaarden – in East London, ahead of its public-opening this Saturday 30th July. Hackney-born native and Hoegaarden fan, Professor Green, poured a bottle (of Hoegaarden) over the bow of the barge to bring good luck and safe travel […]
McDonald’s has seemingly closed down its ‘Create Your Taste’ promotion in New Zealand after the online burger customisation tool led to a barrage of derisive, and in some cases offensive, results. The microsite – which has now been taken offline – encouraged users to design their own virtual burger, by choosing a selection of ingredients, give it a name and […]
Cawley Nea\TBWA has created an ‘Unbelievably Huge’ campaign for McDonald’s Ireland as, for the first time ever, the fast-food giant launches its globally successful Monopoly promotion into the Irish market with a number of large scale playing pieces. Launching across Ireland, the campaign will primarily roll out across TV, Cinema, outdoor and social platforms and […]
To celebrate its exclusive sponsorship of Tomorrowland, one of the world’s largest electronic music festivals, Anheuser-Busch InBev has launched ‘Infected by Music’ – a cross-brand global campaign to bring exclusive music experiences leading up to and during the Belgian edition of the festival (July 22-24) and reaching consumers all around the world. At the heart […]
For the past three months, the US has been engaged in a passionate election that has changed the course of history forever: DEWcision 2016. Members of the Mountain Dew Nation have cast their votes for either Mtn Dew Baja Blast or Mtn Dew Pitch Black, two specialty flavours that developed cult followings over the years, and after months of […]
Maxwell’s Bar and Grill in Covent Garden is enjoying an influx of new business with their newfound status as a PokéStop on the recently launched mobile app game, Pokémon Go which this week took the UK by storm following the launch of the game in America. Millions of users have since downloaded the game and […]
Pizza Hut has tapped into the emoji craze with a limited edition menu featuring the symbols launching across six UK restaurants. Predominantly utilised by youths, the emoji menus are available for a short time at The Strand London, Birmingham Bullring, Liverpool Paradise Street, Edinburgh Hanover Street, Manchester Fountain Street and Cardiff Queens Street outlets. The […]