Fast food chain Pret a Manger is putting a new spin on its policy of allowing staff to give some customers free coffee. From January 18 staff will, instead of distributing instant karma, put a special sleeve (pictured) on some cups that entitle someone to claim a free coffee or tea. Pret has branded the initiative […]
Designed to be different, Haig Club Single Grain Scotch Whisky redefines the way people come together to enjoy and savour Scotch in style. On January 13, in the vibrant metropolis of Shanghai, Haig Club brand partners David Beckham and Simon Fuller hosted an extraordinary evening bringing together global industry leaders in fashion, food and drink, music […]
The Sam Adams brewers announced the anticipated release of Samuel Adams Cold Snap, a Belgian-style unfiltered White Ale with a bright snap of seasonal citrus, fruit and floral spices, perfect for snapping out of the cold weather funk. Inspired by the season and its changing weather, Sam Adams is also asking drinkers how they celebrate […]
KFC is celebrating Australian generosity by letting customers shout a mate a bucket of KFC every minute between 11 to 24 January in a newly launched promotion called ‘Shout a Mate’ via Ogilvy Sydney. Research released from KFC indicates that the ‘great Aussie shout’ is alive and kicking with 7 out of 10 people considering […]
Coca-Cola brand Glacéau Smartwater has jumped on the Dry January bandwagon, telling consumers to “hit the bottle” in a digital out-of-home ad campaign designed to get them drinking its distilled water. In one execution of the month-long campaign, the copy reads: “Going dry this January? Hit the bottle.” Another reads: “Not drinking this January? You […]
To launch Tiger White in Malaysia, Tiger Beer has put its ‘It all starts with White’ platform to the test and given beer drinkers the chance to be part of a major creative production unlike any in history. Coaster is the first-ever film to be conceptualised, crowd-sourced and produced by consumers using beer coasters. On […]
Bourbon brand Jim Beam has turned a barrel rackhouse at its flagship distillery in Kentucky into a nine-story 3D screen for the holidays where it is airing a short film for visitors to enjoy. The ‘visual installation’ is part of Jim Beam’s ‘Light Up the Holidays’ campaign and marks the first time the brand is […]
Saatchi & Saatchi London and Direct Line Insurance have launched a festive campaign that offers Londoners free Christmas turkey protection. The product is the first of its kind, offering home chefs protecting against a ruined bird – for free. Direct Line’s Christmas turkey-mergency service is designed to rescue people from turkey related disasters this Christmas […]
Following the success of its launch in Birmingham, Mentos, the UK’s fastest growing mint brand is bringing its outstanding ‘Who Says No to Mentos’ campaign to Manchester. Running until 3rd January, this exciting activation ranges from sampling to large-scale branding across the city. The activity kicks off this week, and residents of Manchester will be […]
More than a quarter (27%) of UK adults will suffer from at least four hangovers during the Christmas period, while 64% expect to overindulge during festivities, according to research from Coca-Cola. The soft drinks giant has published the findings as it gears up for its annual Designated Driver campaign, run in partnership with the Department […]