Haig Club Takes On Miami

Haig Club Takes On Miami

Global icon and Haig Club business partner David Beckham and long-time friend and entrepreneur Simon Fuller hosted a star-studded private event for Haig Club Single Grain Scotch Whisky in Miami on September 15. The event marks the second in a series of extraordinary pop-up experiences in stylish cities around the globe where Diageo’s Haig Club […]

NFL Star Marshawn Lynch Kicks Off New Season by Selling Skittles

NFL Star Marshawn Lynch Kicks Off New Season by Selling Skittles

To launch its second season as an Official Sponsor of the NFL, Skittles candy has vowed to “Make Game Day Awesomer” by ensuring fans everywhere have plenty of Skittles to last the season. Skittles’ biggest fan, Seattle Seahawks All-Pro running back Marshawn Lynch, appeared on the home shopping television network EVINE Live to give NFL […]

31ST:SECOND Keeps Lunch Light with New Arnott’s ‘Switch the Sandwich’ Push

31ST:SECOND Keeps Lunch Light with New Arnott’s ‘Switch the Sandwich’ Push

Brand participation agency 31ST:SECOND, have partnered with Arnott’s to develop a refreshed version of the campaign “Light Lunch” promoting healthier and lighter lunches that will get shoppers to ‘Switch the Sandwich’. Arnott’s is encouraging shoppers to swap bread for a lighter alternative from their Crispbread range, Vita-Weat Lunch Slices and Cruskits, by highlighting the health […]

Miller Lite Kicks-off Football Season with Free Rides for Fans

Miller Lite Kicks-off Football Season with Free Rides for Fans

The Original Light Beer is bringing Miller Lite Free Rides to six cities this fall, helping football fans enjoy the game responsibly. To kick off the upcoming season, Miller Lite, in partnership with local public transit companies, will provide Free Rides to fans in Atlanta; Chicago; Cincinnati; Green Bay, Wisconsin; Nashville, Tennessee; and Philadelphia. “We’re […]

The Wait Is Over: White Castle Launches Anything, Anytime

The Wait Is Over: White Castle Launches Anything, Anytime

Starting September 10, White Castle will officially add its freshly made breakfast to the menu lineup already available around the clock. White Castle is well known for The Original Slider, and will now add its variety of breakfast sandwiches to the mix – including The Original Slider with Egg & Cheese – allowing Cravers the chance to […]

Yakult Celebrates 80th Anniversary with On-pack ‘Culture Pass’ Promotion

Yakult Celebrates 80th Anniversary with On-pack ‘Culture Pass’ Promotion

As part of its 80th anniversary celebrations, Yakult is offering customers an opportunity to claim a 2-for-1 Culture Pass to over 350 cultural, educational and historical venues across the UK. Consumers who purchase two promotional packs will be able to claim an e-pass, enabling them to print or download as many 2-for-1 entry vouchers as […]

Diet Coke Turns Fan Tweets into Artwork on Billboard in Times Square

Diet Coke Turns Fan Tweets into Artwork on Billboard in Times Square

Diet Coke is trying to drum up excitement for the struggling soft drink by turning fan tweets into artwork displayed in unexpected places such as in magazines, on jewelry, and even on a mural in New York City. Called ‘ReTweets of Love’ and created by Droga5, the socially-driven campaign is meant to celebrate and surprise […]

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