For centuries, the United Kingdom has stood for togetherness, collaboration and union. After all, making the whole better than its parts is a specialty of the British. Take some of the finest cultural exports the U.K. has produced: Tea and crumpets. Bangers and mash. Lennon and McCartney. Most Brits know a thing or two about […]
Purity Vodka launched the third episode of ‘Crafted Spirits,’ a digital content series starring comedian Joel McHale on the vodka brand’s YouTube. In the most recent video, McHale visits Matt “Mayhem” Biolos, award-winning surfboard designer and owner of LOST Surfboards, at their San Clemente, CA headquarters. McHale and Biolos tour his state-of-the-art shaping facility before […]
To celebrate Halloween last week, Pepsi Max decided to play a prank on some unsuspecting moviegoers. Using an augmented reality bathroom mirror equipped with face tracking technology, the brand gave the moviegoers a scare by giving their reflections a horror makeover. Staring into the mirror, one man had his reflection turn into a scary clown, […]
Coca-Cola Israel and digital agency Gefen Team have recently launched a campaign that had them printing over two million exclusively designed labels for its bottled Diet Coke beverages. Using a special algorithm, Coca-Cola managed to generate millions of different labels in various permutations of colors and shapes automatically for their ‘Stay Extraordinary’ campaign. According to […]
In what promises to be an entertainment experience unlike anything you’ve ever seen, Chester Cheetah, the official Cheetos brand spokes-cheetah, announced the introduction of Los Cheetahs. This insanely talented team of trick fútbol players combines athleticism, theater and comedy — a spectacle only fitting for the most popular sport in the world and the most […]
Maison MUMM is proud to announce its partnership with internationally acclaimed DJ and music pioneer David Guetta, on the launch of his track ‘Dangerous’. This marks the first time the House has partnered with an innovator from the music industry. David Guetta is one of the world’s most iconic DJs and has truly changed the […]
To ramp up promotional efforts for its new Aussie rump steak wraps and salad, McDonald’s Australia along with DDB Sydney, set up a pop-up restaurant in the shape of a gigantic lunch box. Covered in its iconic red and yellow colors, the massive pop-up is currently situated at Melbourne, after which it will relocate to […]
Tokyo’s world-class culinary art coupled with unique, delectable Tokyo-themed dishes are at the heart of a new tourism campaign launched in New York and Los Angeles this week by the Tokyo Metropolitan Government (TMG). A savory array of Japanese and Tokyo-inspired cuisine will be featured throughout November 2014 via the “Hungry for Tokyo: the ultimate […]
Leading online beer retailer, Ales by Mail, has launched a unique ‘Beer Advent Calendar’. Crammed full of 24 hand-picked UK craft beers, the calendar promises to bring adults a little Christmas cheer to each day, or evening, running-up to Christmas. Ales by Mail MD, Paul Kruzycki, commented: “We’re delighted with this new product, it’s something […]
Following nearly three months of competition, Lay’s potato chips – one of the marquee brands from PepsiCo’s Frito-Lay division – announced Lay’s Kettle Cooked Wasabi Ginger flavored potato chips as the winner of this year’s Lay’s “Do Us A Flavor” contest. Meneko Spigner McBeth, who submitted the idea for Lay’s Kettle Cooked Wasabi Ginger flavored […]