Honey Monster Puffs’ Rebrand Looks to Put them Back at the Head of the Breakfast Table

Honey Monster Puffs’ Rebrand Looks to Put them Back at the Head of the Breakfast Table

Leading cereal manufacturing experts, Brecks, recently acquired the Honey Monster brand. A well-loved family staple for decades, Honey Monster Puffs commands enormous consumer affection and recognition, but had lost a little relevance. After reducing the sugar content down from ‘red’ to ‘amber’, the next step was a full repositioning and rebrand. Brecks chose Robot Food […]

DesignStudio Give Takeaway Service Deliveroo A Colourful Rebrand

DesignStudio Give Takeaway Service Deliveroo A Colourful Rebrand

Food delivery company Deliveroo has rolled out a new brand identity, refreshing the logo, wordmark and providing an equipment refresh to help its its riders (more often than not cyclists) stand out more on the street. Branding agency DesignStudio worked with the company to deliver a new minimalised kangaroo logo, conceiving hundreds of possible entries. […]

Peach Street Distillers Launches Rebrand of Entire Portfolio

Peach Street Distillers Launches Rebrand of Entire Portfolio

Launched on May 3rd, Colorado’s-own Peach Street Distillers announced a full rebranding that will give all of its 25 craft spirit brands a cohesive look and feel, including a new website, labelling and branding, and digital/social components. The rebranding was created by Peach Street Distillers’ creative agency, Red Tettemer O’Connell + Partners (RTO+P), and signals […]

Southern Comfort Aims to Modernise Brand with Packaging Redesign

Southern Comfort Aims to Modernise Brand with Packaging Redesign

American whiskey brand Southern Comfort has undertaken the biggest redesign in almost a decade as it looks to become more relevant to today’s consumers. Carried out by Austin-based brand design studio Helms Workshop, the redesign encompases the entire Southern Comfort Family of brands including Southern Comfort 100 proof, Lime Comfort, Cherry Comfort, and the forthcoming […]

Bloom Rebrands Robinson’s Squash

Bloom Rebrands Robinson’s Squash

Bloom has rebranded Robinson’s squash around a new “Real Fruit in every drop” proposition and has designed a new logo and packaging. The consultancy was appointed in March 2014 by brand owner Britvic, which was looking to reaffirm Robinson’s status as a “beacon brand” in the category, according to Bloom managing director Jill Marshall. Marshall […]

SAB Miller’s Ursus Unveils Rebrand With Pearlfisher

SAB Miller’s Ursus Unveils Rebrand With Pearlfisher

SAB Miller’s Ursus, one of Romania’s most iconic beer brands, has unveiled a rebrand with Pearlfisher. Pearlfisher’s challenge was to bring the Ursus brand identity and packaging in line with their new communications platform in order to create an integrated brand expression. Sarah Cattle, Pearlfisher creative director, explained: “We created a unique graphic and structural […]

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