Newburn Bakehouse Officially Joins Warburtons Family with Rebrand to Warburtons Gluten Free

Newburn Bakehouse Officially Joins Warburtons Family with Rebrand to Warburtons Gluten Free

Warburtons, the UK’s largest bakery brand, has announced it is rebranding its Newburn Bakehouse Free From range to Warburtons Gluten Free in January 2018. The range, which first launched in 2011, has continued to grow as demand for free from options expands. There remains a blend of those consumers who have to buy free from […]

Mystery Ltd. Rebrands SlimFast Following Unilever Sale

Mystery Ltd. Rebrands SlimFast Following Unilever Sale

In 2015 design agency Mystery Ltd., was engaged by the new owners of SlimFast, KSF Acquisitions, who had recently acquired the UK business from Unilever. Their brief was to work with the SlimFast team to carry out a strategic brand review and then define a new, distinctive, relevant brand vision, designed to create a more emotively engaging […]

CBR London 2016 Back For Fourth Year with New Look

CBR London 2016 Back For Fourth Year with New Look

The team behind CBR London 2016 is proud to announce 2015’s beer, music and street food festival will be bigger and better than ever, as it increases capacity for both exhibitors and consumers to include 150 of the finest domestic and foreign brewers and producers. The event will completely take over The Truman Brewery and […]

Unilever Rebrands Flora ProActiv As Premium Lifestyle Brand

Unilever Rebrands Flora ProActiv As Premium Lifestyle Brand

Unilever has repositioned its Flora ProActiv spreads and drinks to push a more premium, healthy lifestyle message after losing a sense of “uniqueness” in its visual identity. The FMCG giant worked with Design Bridge on the brief, which saw the agency create a new logo, typography, visual identity and photography style. The design focuses on […]

Boxer & Co Unveil Sunrice Rebrand

Boxer & Co Unveil Sunrice Rebrand

SunRice has launched a packaging rebrand designed by Sydney’s Boxer & Co. The rebrand reshapes the packaging from landscape orientation to portrait. “Whilst being a clear evolution of the old pack, this product has moved into a portrait pack, which enhances shelf visibility and features an innovative re-sealable pouring spout,” Boxer and Co said in […]

Mondelez Gum Brands Trident, Stimorol and Hollywood, Undergo Rebrand

Mondelez Gum Brands Trident, Stimorol and Hollywood, Undergo Rebrand

Mondelez International’s European chewing gum brands Trident, Stimorol and Hollywood, have undergone a rebrand. In the biggest cross-country branding project undertaken by Mondelez to date, the three brands were refreshed by agency LPK and adapted by Sun Branding Solutions for more than 700 SKUs across multiple territories, pack formats and substrates. “We have been working […]

Hornall Anderson Ignites New Doritos Branding

Hornall Anderson Ignites New Doritos Branding

Hornall Anderson has rebranded Doritos, creating new designs around the snack brand’s ‘ignite you’ positioning. The designs, which include a new logo, are shown across packaging for all the Doritos markets including the UK, US and Mexico, with the work carried out by Hornall Anderson’s UK office. Ali Whitely, Hornall Anderson UK creative director, said, […]