Brand design agency ButterflyCannon, were tasked with redesigning the Hennessy Very Special packaging. The challenge was that the new design had to appeal not only to the young, hedonistic consumer but also to the loyal and traditional Hennessy Cognac drinkers. Heritage and personality had to be mixed to perfection for this brand. Designing with the […]
Over the past two decades, the amount of calories and serving sizes that Americans consume have increased dramatically. To better reflect their current eating habits, the US Food and Drug Administration (FDA) has proposed changes to the nutrition labels found on food packaging. In its redesigned labels, several food information has been enlarged, and its […]
A timeless style, high-quality materials, pure-lined packaging… the new Rarissimes design clearly reflects CAMUS iconic brand identity, which has been revisited on the occasion of 150th anniversary. Aspiring ever more to resemble the Cognac within, the wooden presentation case features a copper and oak finish, in a refined tribute to Nature and to the craftsmen […]
Tequila el Jimador, the No. 1 selling 100 percent agave tequila in Mexico, significantly updated its bottle aimed at expanding the brand’s footprint. Tequila el Jimador’s evolution in packaging design presents a new premium look to match the quality of the product. As part of the campaign, the brand will continue to encourage consumers to […]
ColaLife, an organisation that delivers aid to developing countries using Coca-Cola’s distribution networks, is redesigning its packaging after it scooped a number of design awards this year. The original AidPod packs – also known as Kit Yamoyo – was designed by Pi Global as a wedge-shaped container that could carry anti-diarrhoea medicines and slot into […]
Fortnum & Mason approached Decide (formerly tdg The Design Group) in the Autum of 2011 to redesign their entire tea range to improve shopper navigation at shelf by effectively communicating the various tea categories in a variety of formats (loose tea and tea bags) in an attractive and engaging manner capitalising on Fortnum & Mason’s heritage […]
On the heels of its current “Bursting with Life” ad campaign, Del Monte continues to bring to life its brand positioning by reestablishing the role of its packaged fruits, vegetables, and tomatoes in contributing to a healthy lifestyle. For the first time in more than 25 years, Del Monte Brand has updated its packaging and […]
B&B studio has rebranded Jealous Sweets, establishing a link between the name and the look, which is now anchored by a magpie and a changeable jewel icon. The product is a jelly sweet aimed at adults, containing natural fruit juices and no gelatine, artificial colours or flavours. B&B studio creative partner Shaun Bowen says, ‘The […]
JKR has designed new packaging for Islay single malt whisky Laphroaig. The consultancy created the designs following conversations with the Friends of Laphroaig, a community of fans of the whisky who interact with the brand online, as well as each ‘owning’ a square foot of land on Islay. Michael Cockram, senior global marketing director for […]
Retailer Waitrose says it is aiming to halve the amount of packaging it uses by 2016. The supermarket says it will aim to use 50 per cent of material compared to 2005 – cutting out nearly 100 tonnes of packaging each year. It has unveiled three packaging redesigned which aim to help it achieve its […]