Mystery Ltd. Refreshes Chopstix Noodle Bar’s Brand

Mystery Ltd. Refreshes Chopstix Noodle Bar’s Brand

Mystery Ltd. has worked with one of the UK’s fastest growing Oriental QSR, Chopstix Noodle Bar to undertake a full re-brand, refreshing Chopstix’ entire UK portfolio,  culminating in the launch of its flagship store in London’s busy Oxford Street. With over 57 sites across the UK and the Republic of Ireland, together with its new […]

Wendy’s Unveils Its First Super Bowl Ad in 50 Years

Wendy’s Unveils Its First Super Bowl Ad in 50 Years

Wendy’s will make its Super Bowl debut with a 30-second ad from VML that satirizes competitors’ use of frozen beef patties and touts Wendy’s fresh beef. Scored to Foreigner’s 1977 hit “Cold as Ice,” the ad shows an employee from fictional burger chain competitor “Othr Guyz” using a blow dryer to thaw out some patties […]

Nando’s PERi-PERi Declares #EveryoneIsWelcome In Washington During Inauguration

Nando’s PERi-PERi Declares #EveryoneIsWelcome In Washington During Inauguration

Nando’s PERi-PERi launched a campaign at all of its Washington, DC, restaurants that declares #EveryoneIsWelcome. Hatched after one of the most divisive elections in USA’s history, the campaign expresses Nando’s belief in the values of inclusion, diversity and mutual respect. On Nando’s social media sites and the windows of Nando’s six DC locations, the South African-Portuguese restaurant […]

New Pizza and Cocktail Bar Bobby Fitzpatrick Opening in London

New Pizza and Cocktail Bar Bobby Fitzpatrick Opening in London

Bobby Fitzpatrick, a legendary character whose penchant for rum and passion for gambling is matched only by his love of Formica and brown shag pile carpet, is opening the doors of his 70s- party-pad to the residents of West Hampstead in London on 18th January 2017. The characterful and unapologetically retro venue will have cocktails […]

London-Based Asian Favourite Wagamama Opens First New York City Location

London-Based Asian Favourite Wagamama Opens First New York City Location

On November 16, beloved London restaurant wagamama opens its first New York location at 210 Fifth Avenue at 26th Street, bordering the bustling NoMad and Flatiron neighbourhoods. A menu of Asian food inspired by the flavours of Japan includes bold donburi and teppanyaki, soul-satisfying ramen, colourful curries, gyoza and steamed buns. All dishes are prepared […]

Ragged Edge Creates Disruptive Brand for New London Restaurant Foley’s

Ragged Edge Creates Disruptive Brand for New London Restaurant Foley’s

Integrated branding agency Ragged Edge has created a brand and visual identity for Foley’s, a new restaurant in Fitzrovia, London. The design incorporates four different hand drawn typefaces to mirror the restaurant’s unexpectedly diverse offer. Against the grain Foley’s is a newly launched restaurant in Fitzrovia, which was set up following a successful six-week trial […]

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