Lidl, the UK’s seventh largest retailer, has launched its first fully-automated, AI-powered, Facebook Messenger chatbot to help UK customers select the best wine whatever the meal or moment. Users simply type in a wine question and voilà, the answer appears! Lidl’s new chatbot – named Margot – will perform the role of shoppers’ virtual wine […]
Online supermarket Ocado has launched 40 new own brand products across three ranges; Free From, Vegetarian and Vegan, with brand and packaging design by Pure. The new ranges target consumers’ growing demand for foods that are gluten, dairy and meat free. The majority of the newly released products fall into the Free From category, 27 […]
Spirit brand Jägermeister has teamed up with digital identity app Yoti to promote responsible alcohol sales, while at the same timeand helping people check out faster at the Jägermeister pop-up shop in Soho using their ID, on their phone. Jägermeister will sell a range of merchandise and personalised gifts for its fans at a pop-up shop at the award […]
ALDI has launched four new 15-second TV spots part of its ‘The More the Merrier’ campaign via BMF Australia. Australian Christmas is a rolling feast where friends, neighbours, and distant cousins can drop over at any time. When people shop at ALDI you’re always prepared for a crowd, because you know you’re getting great quality […]
In 2017 Sainsbury’s has been celebrating #everybitofchristmas in their 2017 Christmas campaign. From pigs in blankets to novelty socks, ripped paper hats to turkey trimmings, ‘Every Bit of Christmas’ celebrates the many ways that Brits live well over the festive season via an upbeat, festive song. But we all know the true star of Christmas. […]
Grey London has developed Marks & Spencer’s first bot for Messenger: The Marks & Spencer Christmas Concierge. The service, which sits inside Facebook Messenger, offers customers inspiration to help them plan their perfect Christmas. Users can opt-in to receive daily tips on food, hosting and presents. They can also browse and shop from a series […]
Each year, on Christmas Eve, 1.6 billion kids set out a glass of milk and a cookie in the hopes that St. Nicholas soon will be there. And each year, he feels obliged to eat over 1.6 billion cookies to prove his passage. The only problem is that those chimney flues don’t get any […]
At a time when Christmas campaigns are almost more hotly anticipated as Christmas itself, nothing sings ‘traditional English Christmas time’ more than Fortnum & Mason, and 2017 bringing it to life with her beautiful illustrations, is Jelly London’s very own Chervelle Fryer. Jelly worked closely with Otherway to help realise their vision for this year’s […]
Lidl UK will tonight premiere its much anticipated 2017 Christmas advertising campaign, which is designed to showcase the retailer’s seasonal range under the slogan ‘Every Lidl Thing For Christmas’. Using insight from consumer research, the UK’s fastest growing grocery chain has created a multi-channel and multi-execution campaign to engage all the various festive personalities throughout […]
Rodda’s, the oldest and largest clotted cream company in the world, has teamed up with Somerdale International, the leading exporter of British cheese & dairy products, to take the authentic taste of Cornish Clotted Cream to Australia. The first deliveries of the Classic Cornish Clotted Cream are set to reach the shores of Australia this week. […]