Tesco has unveiled the details of its new Love Every Mouthful advertising campaign as it looks to revive its fresh food image as supermarkets compete fiercely on quality rather than just price. Tesco’s Love Every Mouthful campaign kicked off on TV on September 29 and will be followed by cinema, outdoor, social media and print […]
Waitrose has brought back its ambassador Alan Titchmarsh for a new TV campaign by Bartle Bogle Hegarty, promoting British apples. In the 40-second ad, which launches tonight, gardening personality Titchmarsh tells the story of “the brilliantly British apples” on sale at Waitrose. The film opens on scenes of rainy fields. Titchmarsh explains in a voiceover […]
Dairy Crest is poised to refresh the packaging for its Clover brand as part of wider marketing strategy to grow its share of the fiercely competitive butters and spreads market. The spread brand has struggled of late with the rise of own label variants, higher input costs and more health conscious consumers pushing sales down […]
Morrisons’ focus on fresh food and own brand products is failing to boost sales as it struggles to communicate its brand identity to consumers. The supermarket says sales in stores open for more than a year fell 1.6 per cent in the 26 weeks to August 4, compared with a 0.9 per cent drop a […]
Hennessy V.S celebrates the third installment of the brand’s limited edition bottle series by unveiling a design created by world-renowned Brazilian artists Otavio and Gustavo Pandolfo, better known as Os Gemeos. The bottle offers a new experience for Hennessy fans with its eye-catching design and warm-colored tones, while still providing the same smooth taste revered […]
Tesco will be tapping into consumer demand for fresh, seasonal British produce by stocking British Freshly Dug New Potatoes which will be in store for just four weeks from early July. Freshness is key for these tasty spuds which will harvested daily to ensure each pack is as fresh as possible. Carefully selected for their […]
Willing to splurge for a tasty frozen treat? Then look no further than Haagen-Dazs – the famed ice cream maker edged out the competition in ShopSmart’s recent taste-tests of vanilla frozen yogurts and butter pecan ice creams. The report, which features the full results of taste-tests of 12 vanilla frozen yogurts and nine butter pecan […]
Morrisons is to launch an online grocery website which will allow customers to shop for home deliveries. The move comes as Morrisons has announced a long-term agreement with Ocado, which will allow the supermarket to start delivering groceries to customers by January 2014. Morrisons says the Morrisons.com grocery website will have ‘a clear Morrisons look […]
As the company builds on its growth momentum in existing and new international markets, Krispy Kreme Doughnut Corporation will celebrate its 500th international store in operation with the opening tomorrow of a new franchise shop inAguascalientes, Mexico. Since opening its first international location 11 years ago, the Company has strategically expanded its brand footprint into 20 […]
The internal fight between the parent and the shopper A new global study into shopping behaviour has for the first time identified a paradox in the way parents shop for baby food and toys. When it comes to shopping for baby food and toys, parents suffer from a range of highly conflicting psychological impulses: highly […]