Lidl has embarked on a blind taste advertising push to query the public on how its own-brand products perform against well-known named products. Following on from the #LidlSurprises campaign, the discount retailer will air a series of taste test ads on ITV from June 11. The slots, created by TBWA\London, will show real people display […]
Lidl, the supermarket chain, are launching their new nationwide Easter TV campaign from the 5th March. Created by TBWA\London, “The Little Pub” adds a new dimension to the #LidlSurprises campaign. The 60-second launch ad, filmed at a gastro pub in North London, shows real people enjoying an Easter feast complete with seasonal favourites such as […]
Heineken USA assigns international shopper marketing agency, Geometry Global as agency of record for all Hispanic and Total Market retail and shopper marketing. Geometry will lead strategy and shopper marketing programs with a focus on Heineken, Heineken Light, Tecate, and Tecate Light brands within the Heineken portfolio. This is an expansion of the business as […]
Consultancy M Worldwide has designed a new bespoke store format for supermarket Morrisons, which is being applied to branches in Surrey, Gateshead and Milton Keynes. The Format Flex design, created by the consultancy alongside Morrisons’ in-house team, intends to create tailored layouts and product ranges for different local areas. It has already been applied to […]
Castello has opened a “veritable cheese emporium” in east London’s Shoreditch in a bid to create “an immersive 360° cheese experience like no other”. The Arla-owned cheese brand is hosting a pop-up shop until 24 October with a showcase of more than 30 varieties of cheese to tap into the popularity of the pop-up. The […]
M&M’s, the world’s biggest chocolate brand, celebrated the grand opening of its first M&M’S World store in Asia – M&M’s World Shanghai – on vibrant East Nanjing Road. Creating 130 new jobs, the 1,600-square-meter ‘retail-tainment’ destination is the first in Asia – showcasing the strong growth of the M&M’s brand in China and throughout Asia. […]
DLKW Lowe revealed a new London-based campaign for Morrisons supporting the launch of the Morrisons.com home delivery service now available for Londoners. The prominent OOH ‘Up Your Street’ campaign highlights seven well-known London neighbourhoods and playfully features a food product within the name. Pun-lovers will enjoy ‘Mornington Cressent’, ‘West Mincester’, ‘Lime House’, ‘Piccalilli Circus’, ‘White […]
COCOZIA, the fast-rising name in coconut water market, is expanding its reach onto Earth Origins Market, creating a perfect match for the health conscious, earth-friendly neighborhood market. Earth Origins Market customers will now be able to experience how pure and delicious organic coconut water can be. Since its launch in 2013 COCOZIA Organic Coconut Water […]
Baskin-Robbins, the world’s largest chain of ice cream specialty shops, announced the launch of a new online cake ordering system for guests nationwide, making it even easier to customize and order the brand’s delicious ice cream cakes whether guests are at home or on the go. Guests can now visit here to browse through Baskin-Robbins’ […]
Epicurex, the manufacturer of 100% Organic Coconut Water Cocozia, has released a statement saying that it will partner with natural and specialty food distributor KeHE for its distribution needs across the state of Florida. Epicurex will leverage KeHE’s experience and distribution footprint to increase the market of its popular coconut water beverage. KeHE is already […]