Starbucks is launching Mobile Order & Pay in the UK, allowing customers to pre-order their favourite drinks and food in over 150 London stores and save time in the queue.
Rolling out from 1st of October, the new feature, available exclusively within the Starbucks App, offers customers greater convenience and the ability to customise their drink and food orders as well as time savings of up to 10-15 minutes.
Using the App allows customers to order ahead from the Starbucks menu. Following confirmation, orders are immediately sent to the chosen local Starbucks store where baristas begin preparing the order and an approximate collection time is sent to the customer to pick up their order directly from their barista – skipping the queue.
Users of the App are also rewarded with exclusive opportunities to earn Stars with the My Starbucks Rewards loyalty programme.
The App has received a very positive response from customers in the United States where it has been available since December 2014. According to customer feedback, the App typically saves commuters and working people 10-15 minutes in their day; parents with young children find it easier to order ahead than stand in line, while speech- and hearing-impaired customers have hailed the App as a “game changer” in helping them to get their correct order, fast.
“We Brits are famous for queuing, but in an age of such sophisticated technology ‘why wait?’. With more people leading busier lifestyles than ever, saving minutes can really help, so we are excited to be bringing Mobile Order & Pay to our London customers – the first to have this feature outside of the US,” said Ian Cranna, vice president Marketing & Category for Starbucks EMEA. “We think the easy-to-use feature will meet our customers’ needs for convenience and customisation at any time of the day.”
Mobile Order & Pay is initially available on iOS in 150 stores in London for the first trial phase of the technology. The launch of the UK trial follows a successful pilot in the US where Mobile Order & Pay surpassed all expectations and has just extended to over 7,000 stores nationwide as well as to the Android platform.