Unilever to Sell off Flora and Stork

Unilever to Sell off Flora and Stork

Unilever, which owns some of the UK’s most famous household brands, has announced plans to sell its margarine business, including Flora and Stork. The move comes as part of a wide-ranging review at the Anglo-Dutch firm, which recently saw off a takeover bid from US food giant Kraft Heinz. Analysts have said the sell-off could […]

Mystery & Livia’s Kitchen Reveal How to Sell Out in Selfridges in 12 hours

Mystery & Livia’s Kitchen Reveal How to Sell Out in Selfridges in 12 hours

Mystery has been the design agency for “foodpreneur” and blogger Olivia Wollenberg since 2014, not long after she started her Livia’s Kitchen brand. Having been diagnosed with food intolerances, Olivia combined her passion for food, her desire to create a healthier, intolerance-free life for herself and an interest in business to start her own company. […]

Fuller’s Echoes Selfridges, Harrods & John Lewis with ‘January Ale’ Push

Fuller’s Echoes Selfridges, Harrods & John Lewis with ‘January Ale’ Push

Fuller’s is beating the January blues with a new print and outdoor campaign created by advertising agency The Corner. The London-based brewer’s ‘January Ale’ ads launch January 8, and play on the January sales offered by most retailers, blocking out the ‘S’ in sale with a bottle of London Pride beer. The campaign imitates iconic sale […]

Mars Completes Acquisition of P&G’s Pet Food Business in Major Markets

Mars Completes Acquisition of P&G’s Pet Food Business in Major Markets

Mars, Incorporated announced that it has successfully completed its acquisition of the Iams, Eukanuba and Natura brands in North America, Latin America and other select countries from The Procter & Gamble Company. This follows an agreement announced by the companies in April 2014 and receipt of all necessary regulatory approvals. Mars also announced that it […]

Epicurex Taps KeHE for Distribution of Its Coconut Water Cocozia

Epicurex Taps KeHE for Distribution of Its Coconut Water Cocozia

Epicurex, the manufacturer of 100% Organic Coconut Water Cocozia, has released a statement saying that it will partner with natural and specialty food distributor KeHE for its distribution needs across the state of Florida. Epicurex will leverage KeHE’s experience and distribution footprint to increase the market of its popular coconut water beverage. KeHE is already […]

Japanese Clinch Ribena & Lucozade for £1.35bn from GSK

Japanese Clinch Ribena & Lucozade for £1.35bn from GSK

Ribena and Lucozade have been sold to Suntory Beverage & Food for £1.3bn — the price of 2.3 billion cartons of the blackcurrant drink. GlaxoSmithKline, Britain’s biggest drugmaker, put the drinks up for sale in February as part of chief executive Sir Andrew Witty’s push on healthcare brands and vaccines. Private equity firms including Blackstone and […]

Heatwave Boosts Ice-Cream Makers After 2012 Washout

Heatwave Boosts Ice-Cream Makers After 2012 Washout

Ice-cream and lolly sales soared by as much as fourfold in the first two weeks of July as the summer weather reached its peak, leaving some shops and suppliers short of stock. The revival was a welcome boost for an under-pressure industry hit by a dismal 2012 as well as a long-term sales decline. Last […]