“Comic book characters should never be used to sell alcoholic products,” stated Bruce Lee Livingston, Executive Director / CEO, Alcohol Justice. “Kids are inherently targeted, PR damage to the brands is substantial, and shareholders should scream for heads to roll.” Livingston is referring to the current cross promotion of a Mike’s Harder Lemonade alcopop with […]
The Co-operative’s reputation for creative design that sells on-shelf continues to grow with its latest challenge to convention; a wine label design that wouldn’t look out of place on the shelves of a comic book store. Equator Design’s creative team is the inspiration behind The Co-operative’s Truly Irresistible Grecula Wine. The 2014 Greco features a […]
It seems that Britain’s lager segment is struggling to retain its fizz, as it faces particularly strong competition from the rising popularity of ales and bitters, whose success has been fuelled by the craft beer boom. Indeed, new research from market intelligence agency Mintel reveals that 49% of Brits drank lager in 2015, down from […]
McDonald’s is shaking up its value play with McPick, which will allow diners to pick two items for $2, and will eliminate the Dollar Menu & More. McPick will roll out between Jan. 4 and Feb. 8 with four choices: McDouble, McChicken, small fry or mozzarella sticks. Customers will be able to pick two of […]
Nature Valley, one of UK’s most popular snacking bars from General Mills, is introducing a national field sales team to help independent convenience retailers increase their sales in the hugely popular and growing food-to-go category. Kicking off now, the field team will be making thousands of visits to stores right across the country, offering tailored […]
According to Meat and Meat Products 2014, a new Market Report from market intelligence provider Key Note, rising industry costs and inflation led to market growth of 6.9% between 2012 and 2013. Yet these factors disguised a gradually declining demand for meat in the UK, based on increasing prices and the exposure of the horsemeat […]
Pizza Hut is bringing its analytics and mobile platforms closer together to hone its Customer relationship management (CRM) strategy and drive online sales through personalised offers. The company, which was spun off from its restaurant arm last year, is planning to beef up its CRM offering at the start of 2014 with updates to its […]
Innocent’s sponsorship of the London 2012 Olympics and a focus on social media and experiential marketing helped the smoothie maker register record revenue in 2012. The brand’s holding company Fresh Trading Limited posted a turnover – the value of the goods sold to retailers – of £206.64m in 2012, up from £162.67 in 2011, according […]
Dairy Crest is poised to refresh the packaging for its Clover brand as part of wider marketing strategy to grow its share of the fiercely competitive butters and spreads market. The spread brand has struggled of late with the rise of own label variants, higher input costs and more health conscious consumers pushing sales down […]
Morrisons’ focus on fresh food and own brand products is failing to boost sales as it struggles to communicate its brand identity to consumers. The supermarket says sales in stores open for more than a year fell 1.6 per cent in the 26 weeks to August 4, compared with a 0.9 per cent drop a […]