World famous cookie company, Oreo, has officially unveiled the newest version of their beloved snack, called ‘Oreo Thins’. This new cookie feature a reduced calorie count and will be available in three permanent flavours, alongside an appetizing line-up of limited edition flavours. While the Oreo Thins are said to pack 140 calories for a serving […]
Mondelez has invested £10m in a new campaign for its Ritz cracker brand as the FMCG giant looks to gain a foothold in the crisp market. A TV ad, created by Mother, will look to raise awareness of the new Ritz Crisp & Thin product and is based around the theme ‘Putting on the Ritz’ […]
To celebrate the launch of its newest flavour, limited-edition Doritos Jacked 3D Bacon Cheddar Ranch snacks, the Doritos brand is rolling out exclusive, 3D video content as part of the Doritos brand’s first, mobile-only campaign. This summer the brand is taking the video experience on your smartphone to epic new levels, turning the unique, 3D […]
Perfetti Van Melle has introduced a range of £1 price-marked packs (PMPs) across its best-selling sharing bags to drive rate of sale and profits for retailers during the summer months. Available now in major wholesalers on special packs of Fruittella, Mentos and Klene, the price-marked grab bags offer retailers a fantastic, compelling offering in-store. PMPs […]
Premier Foods will kick off a TV campaign featuring an animated dog made from cakes. It is the second campaign since it relaunched the Mr Kipling brand in September and is part of a major marketing drive. The 20-second ad, created by JWT, features a stack of Angel Slices shaped like a dog, complete with […]
This summer, Phileas Fogg is helping convenience and independent retailers unlock additional crisps and snacks sales by introducing its best-selling American Style Bubble Chips variant in a £1 price-marked pack (PMP) format. Available from July in 90g sharing bags, Phileas Fogg American Style Bubble Chips are twice cooked for a light but satisfying crunch, with […]
Nature Valley is launching a delicious new range of Popcorn Bars to meet the needs of snackers looking for an alternative tasty treat, at home or on the go. On-shelf from early May, the New Nature Valley Popcorn bars will be available in two flavours: Cranberry & Yoghurt and Peanut & Sunflower Seed (RRP £2.89). […]
KP Snacks has completed a massive make-over of crisps, snacks & nuts fixtures in over 150 independent convenience stores across the UK. It marks the latest wave of activity for the company’s hugely successful SnacKPartners category initiative, which has proven to drive average sales uplift of +40% in participating stores by following a clear and […]
Cheez-It is making its first ever appearance in the chip aisle by introducing Cheez-It Crunch’d, its first ever cheesy puff. Made with 100 percent real cheese and a bold new taste, this three-dimensional snack delivers a crunchin’ that Cheez-It fans won’t stop munchin’. Crunch’d is offered in two wickedly delicious flavours, including Cheddar Cheese and Hot […]
Popcorn lovers unite! Cracker Jack, one of the many brands that makes up PepsiCo’s Frito-Lay division, has unveiled a new variety just in time to celebrate National Popcorn Lover’s Day in the US. Introducing Chocolate Peanut Butter Flavoured Popcorn, a delicious new flavour designed to add fun to your family’s next snacking occasion. Featuring a […]