Snickers launched its new Super Bowl 50 commercial, the latest addition to Snickers’ global, award-winning “You’re Not You When You’re Hungry” campaign. Created by BBDO New York, the spot goes back to 1955 (even leveraging the 1950’s Snickers packaging) and features a hungry Marilyn Monroe on the set of the classic film ‘The Seven Year […]
Snickers launched a sneak peek of their new Super Bowl 50 commercial, the latest addition to Snickers’ global, award-winning “You’re Not You When You’re Hungry” campaign. Created by BBDO New York, the teaser features a hungry Marilyn Monroe preparing to reprise her iconic “Happy Birthday” performance… although with a far less seductive voice. The teaser only hints […]
Snickers has announced they are changing select candy bar packages nationwide in the US, replacing the iconic Snickers parallelogram with popular hunger symptoms such as Loopy, Rebellious, Feisty, Drama Mama, Curmudgeon…and more. The packaging swap is part of the brand’s ongoing topical extension of its award-winning “You’re Not You When You’re Hungry” campaign. To support […]
WWE fans are anticipating a spectacular show of strength and determination from Roman Reigns during the main event at WWE’s pop culture extravaganza, WrestleMania 31, on March 29 – but what if he’s running on empty? Turns out, there’s not a lot of fight in Reigns when hunger strikes. Reigns gave the world a glimpse […]
Mars International India, a wholly owned subsidiary of Mars, Incorporated, has announced it is on track with plans for its first chocolate factory in India. Last week it signed a Memorandum of Understanding (MOU) with the Maharashtra Government at the Vidhan Sabha in Mumbai – a significant step in deepening Mars International India’s presence and […]
Embattled Top Gear presenter Jeremy Clarkson can find some solace from his present travails courtesy of a supply of free Snickers bars courtesy of the confectioner, in an extension of its ‘You’re not you when you’re hungry’ campaign. The reactive PR stunt saw Snickers dispatch a box of 48 bars of the nutty chocolate to […]
After its Brady Bunch tribute, chocolate brand Snickers continues its clever play on the tagline ‘You’re not you when you’re hungry’ by swapping a Sports Illustrated’s cover model for Medusa. Model Hannah Davis graced the magazine’s latest swimsuit issue as front cover girl, but its back cover reveals a scary-looking Medusa baring her teeth—depicting how […]
Mars Chocolate North America gave America its first taste of the all-new 30-second commercial from Snickers that will air during the first quarter of Super Bowl XLIX on Sunday, Feb. 1, on NBC. The new ad from Snickers, the most beloved star of Super Bowl XLIX, could be someone you might not expect. A new teaser […]
Snickers Brand is bringing its award-winning global “You’re Not You When You’re Hungry” campaign back to where it all started – Super Bowl Sunday. Mars Chocolate North America announced Snickers is returning to the country’s biggest marketing stage with an all-new commercial that will debut on Sunday, Feb. 1 during Super Bowl XLIX on NBC. Although this […]
Rowan Atkinson is back as Mr Bean in a new TV ad from Snickers. The latest ad from AMV BBDO‘s ‘You’re not you when you’re hungry’ campaign shows a kung-fu expert turning into the hapless Bean when he hasn’t had his fix of Snickers. The 60-second spot aired for the first time in the U.K. […]