Newcastle Brown Ale is seeking to bolster its Twitter followers as part of its latest ‘no bollocks’ marketing drive, by offering the next 50,000 followers $1 each for keeping tabs on the drinks brand. Devised by Droga5 the chequebook stratagem is a deliberate attempt to remove all pretense of fair play from the cut throat […]
The summer of 2014 is officially Miller Time in America. And to make sure that fans are making the most of their 100 days of summer, Miller Lite is going to reward those who share their Miller Time photos with the world. “We know that it is getting harder and harder for people to unplug, […]
McAlister’s Deli, a leading fast casual restaurant in the US, announced its #ShowUsYourSip contest in which one fan will win free McAlister’s Famous Sweet Tea for 25 years. “Everyone has their own way of enjoying McAlister’s Famous Sweet Tea, delicious flavored teas and our lemonades. So whether it’s a sip, chug or gulp, we want […]
Mike’s Hard Lemonade Co., best recognized for its iconic mike’s hard lemonade that defined the Flavored Malt Beverage category (FMB), is now arming consumers with a fresh take on life hacks, called mikehacks, which are ingenious ways to make summer occasions like backyard barbeques, pool parties, and summer picnics, even better. The program offers ideas, […]
Children with Cancer UK have teamed up with singer and celebrity chef, Paul Young, to inspire the nation to hold bake sales across the country in this year’s Bake Club Month of May. Whether baking for the family, to tantalise the taste buds of colleagues or to share with neighbours, Bake Club Month of May […]
Ronald McDonald, who represents the magic and happiness of the McDonald’s brand, is setting out on a global mission to rally the public through inspiring events. For the first time, Ronald McDonald will take an active role on McDonald’s social media channels around the world and engage consumers using the #RonaldMcDonald hashtag. As Ronald begins his […]
Kellogg’s and VML have tapped into current late-night eating behaviours with a new campaign that encourages Crunchy Nut fans to snack on the sweet golden flakes when they have the munchies late at night. ‘Midnight Spooning’ is a multi-platform digital campaign inviting consumers who are over the age of 18 to enjoy their Crunchy Nut […]
Fox’s Biscuits, owned by the 2 Sisters Food Group, has appointed Cheil UK to be its strategic digital and social media partner following a competitive pitch process. Tasked with delivering Fox’s digital and social engagement strategy through a mix of stand-alone and integrated, multi-discipline marketing campaigns, Cheil will be responsible for both the planning and […]
Fanta is launching this week an exciting new multi-platform marketing campaign with experiences-to-remember prizes. The ‘Play #Fanta100 – 100 ways to play’ campaign aims to grow awareness and engagement of the brand by giving consumers the chance to win an experience-of-a-lifetime prize, such as flying a plane, feeding a lion or becoming a pop star […]
Danish chocolate milk brand Cocio is hitting the streets of London for its first UK campaign, with targeted sampling activity to generate intrigue around the brand. Activity kicked off on Friday 4th April, led by Space. As lead BTL agency for Cocio, which is owned by dairy company Arla, Space is responsible for delivering a […]