Advertising agency Konstellation has figured a way to make happy hour last longer for their client, Carlsberg. Introducing Happy Beer Time, a crowdsourced happy hour conducted in partnership with a bar. The bars first receive a USB stick that allows them to plug in to any screens they may have in their premises, and this […]
Carl’s Jr. and Hardee’s have announced their new X-Tra Bacon menu items as part of their promotional tie-in with 20th Century Fox’s release of X-Men: Days of Future Past. The X-Men themed campaign created by 72andSunny features appearances by iconic X-Men characters who use their mutant superpowers to take down the X-Tra servings of bacon […]
At this year’s SXSW (South by Southwest) festival, Oreo gave attendees the chance to indulge in 3D-printed cookies which came in a variety of different shapes and sizes as determined by Twitter. Unlike a traditional vending machine, the company’s “Trending Vending Machine” relies on social media to determine which flavors and color combinations are available. […]
The makers of 5-hour Energy will take to Twitter on March 10 in an effort to fight the fatigue of losing an hour of sleep to Daylight Savings Time. Throughout the day, anyone who Tweets a picture of their tired face using the hashtag #ShowUsYourTiredFace will be entered to win a six-pack of 5-hour Energy […]
Jagermeister launches its first-ever mobile app that cures the Fear of Missing Out syndrome (FOMO) many people experience when they are unable to participate in a night out with friends. Millennials across the country have active social lives, and they enjoy sharing their experiences with their vast digital networks. Jagermeister, the 7th largest premium spirit […]
On March 1, Blue Moon Brewing Company will collaborate with artist collective Johalla Projects to artfully redefine the Lunar New Moon. On an otherwise moonless night, Blue Moon will present an interactive public art installation that will raise a moon into the sky at the DUMBO Archway in Brooklyn in response to fan retweets. When […]
As some of the best soccer teams in the world battle it out in Round 16 of the UEFA Champions League (UCL), Heineken has unveiled the latest element of its “Road to the Final” campaign. As the official sponsor of the world’s most prestigious soccer tournament, Heineken is bringing UCL excitement to fans across the […]
After almost 50 years in the bar and grill business, TGI Fridays knows relationships. Since opening its doors in 1965, Fridays™ has seen more dates, connections, break-ups and make-ups than any other bar in America. With such a long history, it’s fitting that Fridays would have the best insight into who is having more fun […]
http://www.youtube.com/watch?v=mmF61zh8YL0#t=0 Many people think that men are not typically sentimental or vocal about their love, so Heineken and Wieden + Kennedy have encouraged them to declare their love on social media for an “adventure mystery date” in a box. To get this date, women can send a tweet to @Heineken_US so that the company will […]
Caribou Coffee continues to innovate its coffee offering with the launch of its new Real Inspiration Blend, created through collaboration with its fans on Pinterest. In 2013, Caribou asked fans on Pinterest to share what inspires them, and from images and captions, Caribou roastmasters created a unique blended coffee with the sole purpose of inspiring […]