Marks & Spencer Embrace the Americas in New Summer Campaign

Marks & Spencer Embrace the Americas in New Summer Campaign

Marks & Spencer have launched the latest instalment of their long-standing ‘Adventures in Food’ campaign entitled ‘Adventures in Fiesta’ –  a range entirely inspired by the Americas. This curation of the cuisine of a specific cultural region is an unprecedented move from the luxury food retailers who have ‘explored Peruvian markets, got our hands dirty at the fire […]

Absolut Unveils Limited Edition ‘Karnival’ Vodka Bottle

Absolut Unveils Limited Edition ‘Karnival’ Vodka Bottle

To celebrate the spirit of the carnival festivities in South America, Absolut has come up with a new vodka flavor accompanied with a limited edition “Karnival” design on the bottle. Illustrated by Brazilian graphic novel artist and writer Rafael Grampá, Absolut’s new packaging has five flamboyant characters that seem to have come from the streets […]

World’s Largest FIFA World Cup Trophy Tour by Coca-Cola & FIFA Kicks Off in Rio

World’s Largest FIFA World Cup Trophy Tour by Coca-Cola & FIFA Kicks Off in Rio

In a tour spanning more than 92,000 miles, Coca-Cola and FIFA will take the iconic FIFA World Cup Trophy on its longest journey to date. Announced on September 12, the route for the highly anticipated 2014 FIFA World Cup Trophy Tour will give more than one million people around the world the chance to experience […]

Brazil is the New Market for Luxury Ice cream

Brazil is the New Market for Luxury Ice cream

While ice cream manufacturers may have previously targeted areas outside of the North of Brazil for luxury ice cream, latest research from Mintel reveals that times  – and locations for demand – are changing. Indeed, according to Mintel’s research, it is those in the North East who are currently the biggest consumers of premium ice […]