After two years of closely working together, Coca-Cola and Mercado McCann will honour the FIFA World Cup in Russia presenting one of the brand’s most meaningful advertising campaigns in 200 different countries. Mercado McCann was not only responsible for developing the Core Creative Idea (central idea) of the campaign: “being READY”, three of the […]
Heineken has announced it will return to the pinnacle of European Club Rugby with the headline sponsorship of the prestigious European Champions Cup. The new agreement with the tournament’s organisers, European Professional Club Rugby (EPCR), will see Heineken, the world’s leading international premium beer brand, once again become the main partner of rugby’s leading European […]
Budweiser, the Official Beer of the FIFA World Cup, unveiled its new global campaign, “Light Up the FIFA World Cup,” which encapsulates the unparalleled euphoric energy of the world’s biggest sporting event and Budweiser’s passion for energising fans as they watch and celebrate their favourite players, moments and teams throughout the tournament. Major highlights of […]
UEFA and Pepsi have announced Dua Lipa as the music artist performing at the 2018 “UEFA Champions League Final Opening Ceremony presented by Pepsi.” The multi-award winning, ‘New Rules’ singer will take to the pitch to help fans in every corner of the globe celebrate their love of football and build anticipation minutes before the […]
Kellogg’s has set up its cereal café concept in Dublin to launch its children’s sports camp. The brand took over Urchin Restaurant on St Stephen’s Green with the Gaelic Athletic Association’s All-Stars Andy Moran, Danny Sutcliffe, Rena Buckley and Niamh Hegarty serving up breakfast to the public. The menu included Kellogg’s cereals topped with berries, […]
Pro tennis star, Sloane Stephens, knows a thing or two about bouncing back. Rising from a broken foot and 957th world ranking, to winning the biggest tennis tournament in the US, her remarkable comeback story is a testament to her balanced approach to recovery and self-care. As she looks ahead to playing in Miami […]
Bud Light, the Denver Broncos football team and shopping rewards app Ibotta partnered to deliver a free beer to fans to celebrate the start of the free agency period, when teams can recruit eligible players. The promotion, which runs through March 28, will reward the first 500 fans in Colorado that redeem the offer, according […]
W has created an exclusive collection of GIFs with Chelsea Football Club as part of Carabao Energy Drink’s partnership with the Premier League Champions. The GIFs, featuring a number of Chelsea stars including Eden Hazard, Willian and Marcos Alonso, were devised by W and produced with Chelsea FC ahead of their UEFA Champions League clash […]
Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality (VR) experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time in March at the NFL Combine in […]
Pizza Hut is to replace Papa John’s as the official pizza sponsor of the NFL. According to Papa John’s, the pizza chain – which has served as the official sponsor since 2010 – and the NFL mutually agreed to cut ties. Papa John’s will now instead focus on partnerships with 22 local NFL teams and “key personalities” in the […]