Spread brand Flora has repositioned itself to consumers with a ‘Powered by Plants’ campaign drive, dovetailing with the launch of dairy-free variant Flora Freedom, as it seeks to burnish its health credentials. The re-launch will see Flora champion its plant-based ingredients including rapeseed, sunflower and linseed oils –all of which are rich in Vitamin E, […]
Nutella, The Original Hazelnut Spread, announced its Chief Nutella Ambassador Contest through which U.S. fans compete for the opportunity to be the Chief Nutella Ambassador to help the brand host next year’s World Nutella Day celebration. Starting September 21 through October 11, 2015, fans nationwide can enter for a chance to win the honor of […]
This autumn, Mondelez Australia is unveiling an integrated campaign that showcases the range and breadth of the KRAFT Nuts portfolio. Based on the brand’s ‘Right Kinda Nuts’ philosophy, the multi-faceted activity plays on the premise that whilst life can be nuts, with KRAFT Nuts product it’s always the right kind of nuts. Spanning TV, POS, […]
Nutella hazelnut spread celebrated International Pancake Tuesday with a party for its fans in New York City. Ferrero U.S.A., Inc., the makers of Nutella, teamed-up with Dominique Ansel, chef and owner of Dominique Ansel Bakery in New York City and creator of the Cronut, to create a special limited edition Nutella Pancake Cone especially made for […]
Move over, Mayo! Mezzetta, producer of glass packed olives and peppers, announced the launch of its new Everything Spread product line in select retailers nationwide in the US. Mezzetta Everything Spread is a delicious line of freshly blended flavors to elevate every meal in minutes. Mix it, toss it, blend it, stir it, spread it, top […]
BrandOpus, a global strategic brand design agency, has unveiled a bold, iconic redesign of Rowse honey. The work continues the five-year relationship between agency and brand, and comes shortly after The Grocer revealed that Rowse has toppled Marmite as Britain’s best-selling spread. Following the original redesign of Rowse Honey by BrandOpus in 2010, the brand […]
To mark World Nutella Day, Ferrero Canada invites Canadians to join in the global festivities celebrating Nutella’s 50th birthday. The global campaign is the first of its kind for the company. Nutella fans around the world are being asked to share their own personal Nutella stories online at www.nutellastories.com in the form of text postings, […]
Marmite has lost its position as Britain’s favourite branded toast-topper to Rowse Honey as the UK’s love-hate relationship with the savoury spread took a turn for the worse. Sales of Marmite dipped 5% in terms of value and 1.2% in volume while sales of Rowse Honey soared nearly 18% in value and 21% in volume […]
Beer lovers, rejoice! You now can have your beer, and eat it too. A collaboration between two Italian companies from Lazio, chocolate makers Napoleone and beer brewery Alta Quota have created a beer you can spread like butter. An ingenious creation that’s a dream come true for those who love their alcohol, the spreadable beer […]
While it seems that jam and marmalade are falling out of flavour among Brits, new research from Mintel lifts the lid on the nation’s love for peanut butter and chocolate spread and highlights peanut butter as the rising star in the sweet spreads market. Indeed, the nation can’t resist peanut butter as sales have increased a […]