Beer Brands Closer to Breaking Digital Barrier to Pub & Club Sales

Beer Brands Closer to Breaking Digital Barrier to Pub & Club Sales

AB InBev, Heineken, Molson Coors and Fuller’s are broadening their use of digital in the on-trade to try and create an upfront value proposition capable of wooing drinkers rather than just relying on quirky bar-side marketing “gimmicks”. http://www.youtube.com/watch?v=vlnjXlm2sm0 Beer brands are at the forefront of digital innovation with marketing initiatives such as Facebook apps and […]

Red Wine Chemical May Protect Against Cancer

Red Wine Chemical May Protect Against Cancer

Paper by University of Leicester scientists shows resveratrol can still be used in the body after it has been metabolised. A chemical found in red wine remains effective at fighting cancer even after the body’s metabolism has converted it into other compounds. This is an important finding in a new paper published in the journal […]

Draftfcb Johannesburg Release First Oreo Spot in South Africa Since 2006

Draftfcb Johannesburg Release First Oreo Spot in South Africa Since 2006

http://www.youtube.com/watch?v=6_khLVtkJcA Oreo and Draftfcb Johannesburg are responsible for – for the first time since 2006 in South Africa – a new Oreo TV commercial which broke earlier in September. The ad features a child and her dad sharing a special moment in which they connect over an Oreo. It was created by creative director James […]

Tetra Pak: Growing Demand For Renewable Materials & Environmental Labeling

Tetra Pak: Growing Demand For Renewable Materials & Environmental Labeling

Tetra Pak, the world leader in food processing and packaging solutions, released the findings of its 5thbiannual environment survey, highlighting a rising demand for renewable materials and environmental labeling among consumers worldwide. The report also shows that recycling remains a fundamental expectation of both consumers and food industry stakeholders. Renewable materials playing a more important […]

Study: McDonald’s, Burger King Rely on Giveaways, Not Food, to Lure Kids

Study: McDonald’s, Burger King Rely on Giveaways, Not Food, to Lure Kids

A new study says McDonald’s and Burger King aren’t living up to industry pledges when it comes to marketing to kids. By downplaying food in favor of promoting premiums like toys and movies, McDonald’s and Burger King ads are “potentially misleading,” according to a study published in Plos One, a scientific journal. Compared to adult […]

Study: Traveler Eating Interests Shows Promoting Culinary Activities Can Pay Off

Study: Traveler Eating Interests Shows Promoting Culinary Activities Can Pay Off

A new study of traveler behavior reveals that the way to tourists’ wallets may be through their stomachs. Conducted by the travel market research firm Mandala Research and sponsored by the World Food Travel Association and other tourism organizations, the study shows that almost a third (30%) deliberately choose destinations based on the availability of […]

Heineken Steps-up Efforts to Woo Older Drinkers

Heineken Steps-up Efforts to Woo Older Drinkers

Heineken is beginning to test crowd sourced ideas for products designed for older drinkers, such as bottle shapes and beer recipes as it looks to innovation to offset ongoing declines in Western Europe. The brewer is to consult consumers and beer experts on three ideas – a range of beers containing iron, a new bottle […]

New Budweiser Campaign Backed by Innovative Research on Designated Drivers

There has been a significant shift in the way today’s young people view – and appreciate – designated drivers compared to a generation ago, according to new research from Ipsos Reid that examines the social involvement and acceptance of young adult designated drivers in Canada. Sponsored by Budweiser as part of the launch of its […]