In an auspicious twist of fate, and months before the Seattle Seahawks hit the NFL playoffs, Seattle’s Hilliard’s Beer crafted a one-of-a-kind, seasonal pale ale in tribute to Seattle’s famous “12th Man” fan base. Now, as the Seattle team preps for what the franchise hopes to be their first Super Bowl victory, Hilliard’s Beer is proud […]
On Sunday, February 2, teams from Seattle and Denver won’t be the only ones trying to go all the way at Super Bowl XLVIII. On game day, Coca-Cola will tell the story of a small but determined high school football player who earns the confidence of his team when he gets the game-time opportunity of […]
Newcastle Brown Ale is seeking to gain a slice of the Super Bowl advertising action without the hassle and expense of actually commissioning an ad and buying screen time – by firing up a tongue-in-cheek caricature of some of the bloated real-life offerings the game provides. The Heineken owned brand has teamed up with Droga5 […]
Aquafina FlavorSplash, a line of sparkling and still water beverages and liquid water enhancers, is kicking off 2014 by encouraging teens everywhere to “Make a Splash” and celebrate their passions. To help spread the word, the brand’s first-ever national commercial will include Austin Mahone along with his new single, “Mmm Yeah” featuring Pitbull. The single will […]
http://www.youtube.com/watch?v=sNr1a-k3bwk It’s been 60 years in the making, but on Sunday, February 2, beloved M&M’S Brand character Yellow will finally get his moment in the spotlight. Today, Mars Chocolate North America announced that M&M’S will debut a new 30-second commercial in the first half of Super Bowl XLVIII about M&M’S Peanut, with Yellow taking the […]
As the official beer sponsor of the NFL, Bud Light aims to help make The Big Game one of the safest yet through the launch of a powerful new campaign that inspires fans to “Stay in the Game.” Bud Light is launching the “Stay in the Game. Drink Responsibly.” platform through an integrated campaign that […]
PepsiCo will present a free, three-day celebration of Super Bowl XLVIII and its hosts, New York and New Jersey, at Bryant Park in New York City. The food and beverage company today announced plans to transform a section of Bryant Park and offer the public complimentary tastes of unique, artisanal fare that features PepsiCo products […]
Anheuser-Busch announced it will debut five new ads during the Super Bowl XLVIII broadcast on FOX on Sunday, Feb. 2. Iconic brands, Bud Light and Budweiser will represent Anheuser-Busch in 3.5 minutes of creative. “The Super Bowl is the biggest moment in sports and advertising,” said Paul Chibe, vice president, U.S. marketing. “With the largest […]
Selected from thousands of submissions representing 30 countries around the world, the Doritos brand announced the five finalists for the Doritos “Crash the Super Bowl” contest who are vying for a $1 million (U.S.) grand prize. Fans are now invited to vote for the best ad on Doritos’ website from January 4 through January 29. Ultimately, […]
The Doritos brand revealed that its Crash the Super Bowl contest — where consumers compete to have their own Doritos ads air in front of a television audience of millions — will be open to fans around the world. As part of this year’s contest, two lucky winners will see their ads air during Super […]