B&B Studio Reimagines UK’s Biggest Plant-Based Supermarket, The Vegan Kind
B&B Studio Reimagines UK’s Biggest Plant-Based Supermarket, The Vegan Kind
ABEL & COLE Launch Largest Ever Brand Campaign Asking People To Choose Less.
The campaign ‘All you need is less’, created by Hearts & Minds, marks a significant step up for Organic supermarket Abel & Cole. The work marks a shift for the business towards investing in brand building through above-the-line media, and away from a historic focus on direct-response comms. The TV spot was directed by Jim […]
FUN Complete Mocktail Range For ALDI
FUN Complete Mocktail Range For ALDI
BOMBAY SAPPHIRE opens Supermarket at the Design Museum, an art installation to show that creativity is essential
As public art institutions and galleries remain closed, the brand has teamed up with the Design Museum to welcome much-missed visitors through its doors. In a project launched by AMV BBDO and Ogilvy PR, all items are designed by a collective of emerging artists and will be available both at the shop and online.
BOMBAY SAPPHIRE opens Supermarket at the Design Museum, an art installation to show that creativity is essential
Aldi pledges to donate 10 million meals to families facing hunger
Supermarket Aldi has created an emotive ‘Hunger Monster’ animation that personifies the concept of hunger to bring to life its devastating effects. · The animation has been voiced by England footballer and campaigner, Marcus Rashford MBE, who lends his support to the pledge,
One in five children live in food poverty. To help combat hunger’s devastating effects, supermarket Aldi is pledging to donate 10 million meals to families in need in 2021 – working with giving platform Neighbourly, and with the support of Marcus Rashford MBE. The heart-breaking issue of child food poverty has seen a dramatic increase due to the Covid-19 pandemic and the problem is only expected to […]
Kevin the Carrot is back! Aldi’s Christmas advert premieres featuring the nations favourite root vegetable marking the beginning of the festive season
· Created by McCann UK, Aldi’s Christmas advert follows the teaser which premiered earlier this week and saw Kevin the Carrot left adrift after a Top Gun style fighter jet adventure · New characters include Harry the Hedgehog alongside beloved actor Jim Broadbent playing Father Christmas · 33m people tuned in to see Kevin the Carrot in Aldi’s Christmas advert last year, which was crowned the most effective Christmas advert of 2019
Supermarket Aldi has premiered its Christmas advert which sees the nation’s most beloved vegetable, Kevin the Carrot, return to screens to mark the start of the festive season and bring back the much needed wonder and magic of Christmas. The country was left on tenterhooks and rooting for the plucky carrot’s safe return following his appearance earlier this […]
ALDI Brings Back Its Classic ‘Like Brands. Only Cheaper’ Adverts
Supermarket Aldi is bringing back the iconic ‘Like Brands. Only Cheaper’ adverts this week, featuring everyone’s favourite gin-loving great-grandmother, now 91-year old Jean Jones. From this week, the four creatives, which are running for a limited time, are set to remind the nation that like Jean, they too can make huge savings across quality products […]
PENNY Supermarkets Say A Public Thank you to the “Heroes of the Neighbourhood”
Serviceplan Campaign Unites with Germany’s food retailer PENNY to launch communication initiative thanking unsung heroes working in their supermarkets to ensure each neighbourhood has essential food and supplies at this time of national crisis.
The German food retailer PENNY has launched a broad communication campaign with the motto#helpfirst or #erstmalhelfen meaning: to help is the first priority. The campaign consists of TV and online commercials, print ads and social media communication. PENNY thanks all colleagues in roughly 2,200 stores in Germany and the entire logistics team who, in this […]
You Can Now Open a Lidl Micromarket in Your Home
Lidl is a challenger brand in Sweden, competing against grocery-giant duopoly ICA and Co-op. To grow eight percent year over year, while the category only grew three percent, Lidl has relied on creativity rather than large marketing spend. In a new campaign called Lidl Micromarket, the brand asks customers that love Lidl to open-up “shop” inside their home. By inviting friends who are sceptic about Lidl’s […]
Intermarché Celebrates 50th Anniversary with Touching Addition to Campaign Saga
To celebrate its 50th anniversary, Intermarché is back with a new film from the saga “we are producers and retailers to help you eat a little better every day”. In 2017 Intermarché moved millions with a three-minute film that allowed the brand to cover an emotional territory previously unseen in its category. We discovered a […]