Verum, Sweden’s number one health yoghurt brand, and Saatchi & Saatchi Stockholm, have released the first film in their latest advertising campaign which sets out to demonstrate the simplicity of feeling good. The TVC, which launched in October, is designed to capture that ‘Joygurt’ feeling that comes with enjoying their healthy yoghurts through the eyes […]
Head of Arla’s South East Asian business, Patrik Hansson, is to return to Sweden as the new head of Arla’s Swedish business from 1 November. He will take over from Henri de Sauvage who announced he is leaving Arla to pursue external opportunities. Earlier in 2016, Henri de Sauvage announced that he would leave Arla […]
Swedes are known to be liberal – so how can they accept that only one retail store in the country is allowed to sell alcohol? And that they can only buy it during restricted weekday hours, until 3pm on Saturdays, and not at all on Sundays or holidays? With Midsummer – the biggest party of […]
McDonald’s Sweden is launching a promotion that invites kids to turn Happy Meal boxes into virtual-reality viewers. Dubbed Happy Goggles, some 3,500 of them will be made available at 14 restaurants over the weekends of March 5 and March 12. The price is about $4.10. The push is tied to the Swedish “Sportlov” recreational holiday, during […]
McDonald’s has begun trailing a table online reservation system at its restaurants in Sweden in the latest innovation from the fast food giant. The table booking system will run from 25 September until 2 October across 30 McDonald’s restaurants in Sweden as part of a promotional campaign for its new gourmet-style Maestro Classic burger. In […]
Today, 805 million people suffer from hunger in the world: an enormous figure that does not often make the headlines. To draw attention to this problem, the United Nations World Food Programme – the largest humanitarian organization fighting hunger worldwide, initiated the ‘805 million names’ awareness campaign, starring football player Zlatan Ibrahimovic. “Each one of […]
Advertising agency DDB Stockholm has created a clever billboard for McDonald’s that brings across its message in a witty, visual way. Although Sweden and Norway are very close neighbors, prices for food, tobacco and alcohol is much higher in the latter than in the former. To highlight how a meal at McDonald’s is cheaper in […]
http://www.youtube.com/watch?v=sIp-jcuO-kU On 18 December 2013, it was cold, dark and dreary in Uppsala, Sweden—with 185 days to go before mid-summer day comes around, Coca-Cola decided to spread a little summer cheer with a special vending machine, which is dubbed “The Happiness Machine”. Installed at a bus stop, this machine would turn itself on and light […]
DQ Vodka has been named the Luxury Brand of the Year in Poland. DQ, which stands for Distilled Quality, is a Swedish super premium vodka. The bottle’s nine parts are assembled by hand in Sweden. The aluminum rod, placed in the middle of the bottle, is made in the same UK factory that produces Bentley’s […]
Rhuby, the world’s first 100% natural rhubarb liqueur, is now focusing on the U.K. market. Drinks industry veteran and entrepreneur Ylva Binder has gone back to her Swedish roots to create a premium liqueur close to her heart. Rhuby is produced in Sweden, prepared in small batches to ensure the freshest liquid possible; it is […]