Some of the most meaningful and important parts of our lives are everyday moments – when we choose to experience them from the right perspective. But our increasingly busy lives make it difficult to see these moments for what they are. This was the powerful creative message Scorch London helped Twinings portray in its new digital campaign, […]
Unilever-owned tea brand Lipton has launched #BeAMaker, a mobile-first vertical video ad campaign. The campaign pushes Lipton’s sustainable living brand message, building on the fact that it sources tea from Rainforest Alliance-certified farms. The video content tells the stories of young tea farmers in Kenya, focusing on what these titular ‘makers’ – such as rap trio Aroma 3 – do […]
Twinings, the home of premium tea and one of Britain’s most cherished brands, is repositioning its extensive range of fruit, herbal and green teas with a £10m packaging relaunch due to reach retail and out-of-home environments from November. The tea supplier aims to promote every day, enjoyable wellbeing with the relaunch in order to galvanise […]
In several redesigned Teavana specialty retail stores, loose-leaf teas are boldly displayed in large glass cylinders for customers to see and smell as partners (employees) help them create custom blends. “We’re bringing tea closer to our customers, immersing them in a hands-on tea experience,” said Bill Sleeth, vice president, Starbucks Store Design. “Making tea completely accessible […]
Nestlé’s premium tea capsule system SPECIAL.T has relaunched with an iconic and disruptive new design by B&B studio, which brings the brand’s magical and fantastical world to life for consumers. The design takes inspiration from the enchanting SPECIAL.T world, originally created for online and advertising channels, and communicates it through packaging. B&B studio was also […]
To celebrate its love of tea, Pure Leaf announced its expansion beyond the ready-to-drink shelves with the launch of bagged and loose teas. Available US-wide in 10 hot and iced varieties, Pure Leaf’s range of new long-leaf teas share the brand’s passion for realness by giving tea lovers the most genuine tea experience, from steep […]
A special delivery went from TE-A-ME Teas in Kolkata, India, all the way to Trump Tower, New York, on July 13. New Yorkers witnessed the delivery with delight and amusement as saree-clad Indian women rolled the package through 5th Avenue. The message is simple: Donald Trump, it’s never too late to cleanse yourself. Even as […]
Anheuser-Busch and Starbucks announced that they are working together to produce, bottle, distribute and market the first Teavana Ready-to-Drink (RTD) tea in the US, with an anticipated product launch in the first half of 2017. Premium RTD tea is the fastest-growing segment in the RTD tea category, which grew at 16 percent CAGR over the […]
It’s good news for fans of Darjeeling tea – Luxury loose leaf tea specialist; The Tea Makers introduce their highly anticipated Darjeeling First Flush 2016 range. The Darjeeling First Flush 2016 collection includes a range of teas from renowned gardens; Jungpana, Margaret’s Hope and Makaibari. These estates have been making top quality teas for over […]
Branding and design agency Hornall Anderson designed packaging for Asda’s range of own label tea, which launches this month and includes black, speciality, green, fruit and herbal teas. The revamped packaging brings the design into line with current trends in the tea sector and will help the products stand out in a competitive market place. […]