BrandOpus has designed the limited edition 80th anniversary packaging for Twinings English Breakfast tea, which the consultancy says was the ‘first designer tea’. The tea was created in 1933 to accompany the popular breakfast choices of the day. BrandOpus has worked with Twinings on a number of previous projects including the Signature Blends range, Everyday […]
Fortnum & Mason approached Decide (formerly tdg The Design Group) in the Autum of 2011 to redesign their entire tea range to improve shopper navigation at shelf by effectively communicating the various tea categories in a variety of formats (loose tea and tea bags) in an attractive and engaging manner capitalising on Fortnum & Mason’s heritage […]
Lipton Tea, America’s favorite tea brand, has announced the introduction of its new hot and iced tea varieties now available in K-Cup packs for Keurig K-Cup single cup brewing systems. To celebrate the launch, the brand is releasing the Lipton K-Scope app – an interactive application available on Lipton’s Facebook page. Just as Lipton K-Cups […]
BrandOpus has designed the branding and packaging for Twinings tea brand’s new Signature Blends range. The consultancy describes the range, which comprises 14 teas, as ‘super-premium’ and representing ‘the pinnacle of teas and infusions’. A gold version of the Twinings master brand logo is used throughout the branding and packaging, with each variant represented by […]
Bell Tea & Coffee Company appointed Whybin\TBWA New Zealand as its new creative and strategic agency for its stable of Bell Tea brands following a competitive pitch. Whybin\TBWA New Zealand will be responsible for the whole of the Bell branded tea portfolio, which includes Bell Original as well as Kenya Bold, Finest Ceylon, and Zesty […]
Sweet Leaf Tea, a brand known for its organic teas and beverages, has officially launched the Be Sweet Out There campaign promoting random acts of sweetness nationwide. Things kicked off in New York City with the successful “Be Sweet New York City” event attended by 28,000 people. Sweet Leaf Tea will continue to spread the […]
Caribou Coffee Company a brand committed to offering its fans premium food and drink experiences, announced the introduction of four Lite Sparkling Teas and Juices made with real fruit and tea and featuring half the amount of calories. The new delicious and refreshing lite drinks, available in four flavors – Green Tea Lemonade, Peach Black […]
Lipton, America’s favorite tea brand, has enlisted actress Kat Dennings to shine a spotlight on its iconic black tea with new online ads that encourage new and younger consumers to drink more tea and find brightness in their day. The spots, titled “Brighten Your Day with Lipton Tea ,” mark the latest effort in Lipton’s […]
One of the world’s largest chewing gum companies, Wrigley, has added some ‘oomph’ into its products—as an alternative to traditional caffeinated beverages, such as coffee, tea and energy drinks. The gum called ‘Alert Energy Caffeine Gum’ contains 40 milligrams of caffeine, about half the caffeine content found in a small cup of coffee. Described as […]
Yorkshire Tea are set to unveil a new TV ad and sponsorship of the England Cricket team in a 3 year sponsorship deal that will see them celebrate the “Yorkshire Tea Break” across cricket grounds nationwide. The supporting TV ad, created by Beattie McGuinness Bungay depicts a joyous celebration of tea, showing Yorkshire Tea’s unique […]