In an age where our attention span has become short-lived, many find it increasingly difficult to focus on any single task over a specific period of time. KFC India recently used this to promote its new ‘Nashville Chicken’ and challenged the attention span of members of the public. ‘Tele-connect to Nashville’ is a hands-on experience […]
With its leak-resistant lid and super sturdy design, Dixie To Go cups are built for the millions of coffee drinking Americans who crush their mornings – from dad’s who serve up Michelin star PB&J’s for their kids, to mom’s who captain minivans full of toddler-sized scream machines. But more often than not, these feats of […]
Premium spirits giant Pernod Ricard’s Breakthrough Innovation Group (BIG), announced Opn to be the world’s first connected cocktail library at CES 2017. Originally unveiled in 2014, under the working title Project Gutenberg, Opn is a pioneering, intelligent system, which will transform the way we enjoy premium spirits and experience mixology at home. As ‘hometainment’ sees […]
The world’s first contactless payment, self-service beer pump will be put to the test by consumers during the height of pre-Christmas partying in the UK’s bars and pubs. Pay@Pump allows drinkers to order and pour their own pint and pay with a contactless card or device touched on a pad at the base of the […]
Following negative global media coverage about Romanians in recent years, an unbiased voice was needed to speak for them and show the world the true colours of Romania. ROM chocolate – a traditional chocolate bar wrapped in the national flag – and McCann Worldgroup Romania, launched ROMBOT: the first artificial intelligence ambassador of a country. […]
Pizza Hut, recognized as the pizza restaurant company which serves and delivers more pizzas than any other pizza company in the world, is expanding its ordering capabilities to include Alexa Voice Service on Amazon Echo, Amazon Tap, Echo Dot, Amazon Fire TV and Fire tablets. With a simple phrase, and not a single phone or […]
FCB Seoul has created a new film for Mondelez / Dong Suh Foods Corp. utilising the Autonomous Sensory Meridian Response (ASMR) sound design technique to launch Ritz Crackers in South Korea. ASMR refers to a physical sensation characterised by a pleasurable tingling sensation on the skin that typically begins on the scalp and moves down […]
Pernod Ricard is catering to consumers’ predilection for being accomodating hosts over the Christmas period with a chatbot bartender that will help drinkers create cocktails from home. The Cocktail Coach offers an array of helpful tools such as recipes, facts and mixing instructions for consumers looking to get creative with their drinks when hosting throughout […]
McDonald’s is making an innovative change to China’s fast-food industry. The fast food giant launched its latest ‘Technology, is there for more than you think’ campaign, through a combination of online videos and in-store experience event, that bring McDonald’s latest concept an ‘Experience of The Future’ platform to life. Leo Burnett China, is the lead […]
Restaurant delivery service foodora has joined forces with Melbourne-based innovation and experience agency IE Digital, to gather some of the biggest and most influential names in retail, and served them lunch with a difference – delivered by drones. Drones have been the hot topic of conversation of late, in relation to the advancements of food […]