Foster’s Radler, Heineken’s refreshing new combination of Foster’s lager cut with cloudy lemon, brought a touch of Aussie sunshine and a taste of Australian beach life to shoppers with a new live brand experience campaign. Created by Arc London, the activity captured the laid-back attitude that permeates Foster’s TV advertising by installing a beach hut […]
Tesco has begun rolling out a new look for Tesco Finest, its premium product category. Parker Williams is behind the design of a new range of 12 Tesco Finest chocolate bars, but neither Parker Williams or Tesco can confirm if the consultancy has worked on any other ranges in the Finest category. Each chocolate pack […]
The advertising watchdog has banned a Tesco ad campaign that implied there were problems across “the whole food industry” in the wake of the horsemeat scandal. Tesco, the UK’s largest supermarket chain, which in January ran apology adverts in newspapers for selling beefburgers that contained horse meat, ran a two-page national press campaign with the […]
Sainsbury’s has responded to the Advertising Standards Authority (ASA) ruling not to ban the Tesco Price Promise, following its complaint that it was ‘misleading’ in its comparison claims. The Sainsbury’s print ad campaign is expected to roll out using the slogan “same price, different values” in relation to where their own-brand produce is sourced, claiming […]
Tesco will be tapping into consumer demand for fresh, seasonal British produce by stocking British Freshly Dug New Potatoes which will be in store for just four weeks from early July. Freshness is key for these tasty spuds which will harvested daily to ensure each pack is as fresh as possible. Carefully selected for their […]
Hat-Trick Design has created the Cooking With Kids app, which features an exclusive range of child-friendly recipes from a host of top chefs. The project, which is in association with Tesco, is part of Hat-Trick’s ongoing work with Great British Chefs – a brand that brings together 12 chefs including Marcus Wareing and Tom Aikens […]
Just when you thought the horsemeat saga was behind us, another company’s beef product has shown traces of horsemeat in it. Earlier this week, a third-party French supplier alerted Findus to concerns that the beef lasagne product did not “conform to specification”. The Food Standards Agency (FSA) has now revealed that Findus had tested the […]
With the Tesco horse-meat scandal still fresh in the public’s mind, MTA Food couldn’t have chosen a better time to launch their ‘Meet the Alternative’ range. Designed to capitalise on the continued growth in the meat free market, the products offer a welcome alternative as they are manufactured to look and taste like the meat […]
Tesco has teamed up with Michelin starred chef Mark Sargeant and top food blogger Miss Marmite Lover, aka Kerstin Rodgers, to support its range of Cypriot new potatoes which will be available in store from December sold as loose and then under the Tesco Finest brand from January through to April. The retailer is working […]