Department for Transport and 23red Release Latest THINK! Campaign Ahead of Christmas

Department for Transport and 23red Release Latest THINK! Campaign Ahead of Christmas

The Department for Transport and 23red have launched the latest execution of the THINK! campaign, made in conjunction with production company Fully Focused, that aims to encourage young people to confront their friends about drink driving.  THINK! is the UK government’s designated road safety campaign, established in 2000. This specific execution delivers on THINK!’s proposition […]

Budweiser’s Alcohol-Free Beer Prohibition Stars in Anti-Drink Drive Christmas Campaign

Budweiser’s Alcohol-Free Beer Prohibition Stars in Anti-Drink Drive Christmas Campaign

Budweiser is using its new alcohol-free sub-brand, Prohibition, for an ad campaign tackling drink-driving over the Christmas period. The ads, which appear in out of home sites and digital platforms throughout December, are running in collaboration with the Department for Transport’s road safety campaign, THINK! The campaign was created by Anomaly and the media agency […]

Budweiser Team with Uber to Launch its Biggest Ever Responsible Drinking Push

Budweiser Team with Uber to Launch its Biggest Ever Responsible Drinking Push

In its biggest ever UK responsible drinking campaign, Budweiser has launched a partnership with Uber to offer free rides to all its new users throughout December – helping people plan ahead for their Christmas journeys home. In a bid to help the nation get home safe this festive season, the partnership is part of a […]

Coca-Cola Highlight Benefits of Abstention in Dedicated Driver Push

Coca-Cola Highlight Benefits of Abstention in Dedicated Driver Push

More than a quarter (27%) of UK adults will suffer from at least four hangovers during the Christmas period, while 64% expect to overindulge during festivities, according to research from Coca-Cola. The soft drinks giant has published the findings as it gears up for its annual Designated Driver campaign, run in partnership with the Department […]

Diageo Teams with Think! & F1 Stars For Anti-Drink Driving Campaign

Diageo Teams with Think! & F1 Stars For Anti-Drink Driving Campaign

Diageo has kicked off an anti-drink driving push for its Johnnie Walker brand in conjuction with the Department for Transport’s THINK! campaign and McLaren Honda F1 stars including Jenson Button. The initiative comes as Johnnie Walker celebrates its tenth year sponsoring McLaren and is part of the brand’s global Join the Pact campaign, which aims […]

Coca-Cola Launches Campaign to Help Designated Drivers Stay Away From Alcohol

Coca-Cola Launches Campaign to Help Designated Drivers Stay Away From Alcohol

Over one million people admit that they drink drive once a week, according to figures released to mark the launch of this year’s ‘Designated Driver’ Christmas campaign by Coca‑Cola. One in seven drivers confessed to occasionally getting behind the wheel thinking that they had had  too much to drink – although a fifth of people […]