BrandOpus Unveil New Identity For Healthy Snack Brand 9NINE

BrandOpus Unveil New Identity For Healthy Snack Brand 9NINE

9NINE has unveiled a new identity and packaging for their range of healthy snacks with the help of leading strategic brand packaging design agency BrandOpus. Originally named ‘9Bar’, the brand needed to elevate itself from a single product format to a brand that can offer a wider portfolio of products to a more mainstream audience. […]

Doritos Challenges Unilad to Prove Their Boldness with #FromAtoBold Challenge

Doritos Challenges Unilad to Prove Their Boldness with #FromAtoBold Challenge

Doritos is launching a new digital content campaign on Thursday 8th June #FromAtoBold, as part of its ‘For the Bold’ brand proposition. Doritos is partnering with Unilad, one of the biggest global platforms for breaking news and shareable, relatable content, to take on a ‘bold festival challenge’. The challenge will see Unilad recruit two social […]

Pearlfisher Takes Little Dish into the Kitchen Cupboard with New Range of Sauces and Family Favourites

Pearlfisher Takes Little Dish into the Kitchen Cupboard with New Range of Sauces and Family Favourites

As part of an ongoing partnership with Little Dish, leader in the chilled children’s meals category, Pearlfisher has created a strategy and visual identity for the brand’s newest product range: a series of all-time family favourites reinvented for toddlers, with low salt and no added sugar or sweeteners. Developed in partnership with Dietitian and Mum […]

Grupo Bimbo Launches in UK Retail with New Little Adventures Range

Grupo Bimbo Launches in UK Retail with New Little Adventures Range

Bimbo Little Adventures, part of Grupo Bimbo, one of the world’s largest bakery company, has launched into the UK market for the first time with a brand new range of baked family snacks. Seeking to inspire families with tasty snacks from around the globe, the five-strong range of internationally inspired products will be available in retail […]

Martell Launches Martell VS Single Distillery with Packaging Design by Nude Brand Creation

Martell Launches Martell VS Single Distillery with Packaging Design by Nude Brand Creation

Iconic cognac house Martell unveiled Martell VS Single Distillery, a cognac from a single distillation source, with design by Nude Brand Creation. The packaging design highlights elements of the product story to provide differentiation within the category and help consumers to better understand what makes it special. Pioneering Spirit A pioneer amongst cognac houses, Martell […]

McCafé Iced Delivers Feel-Good Summer Moments in New Campaign by Leo Burnett

McCafé Iced Delivers Feel-Good Summer Moments in New Campaign by Leo Burnett

In Leo Burnett’s new campaign for McDonald’s McCafé Iced, a young woman sitting on a bench outside a McDonald’s restaurant is fast forwarded to the fun, excitement and romance of her summer to come by the McCafé Iced drink she is sipping. In the ad, when the woman takes a sip of McCafé’s new Raspberry […]

Robot Food Bring ‘Bags of Flavour’ to Seabrook with Re-Established ‘Challenger’ Positioning and Rebrand

Robot Food Bring ‘Bags of Flavour’ to Seabrook with Re-Established ‘Challenger’ Positioning and Rebrand

Seabrook has an enviable heritage, holding cult status to legions of loyal fans. In an overcrowded, hyper-mature crisp category, it was time to stand out rather than blend in. The challenge was set to improve sales by increasing penetration both inside and outside their consumer heartland, and build brand value in a category driven by […]

Fab Lolly Cheers Up the Most Dismal Summer Scenario in New Campaign

Fab Lolly Cheers Up the Most Dismal Summer Scenario in New Campaign

The UK’s most familiar ice lolly, Fab, has got a brand new campaign courtesy of isobel. Created by Ben Stump and Simon Findlater, the campaign features three executions of people in perilous situations. Sharks, Cannibals, Quicksand, oh… and a Fab lolly, which makes it really fun. Because: “Where there’s Fab, there’s fun”. isobel worked with […]

Carlsberg UK Unveils New Crafted Portfolio Featuring YOUR BEER, Here? Winner, Toast Ale

Carlsberg UK Unveils New Crafted Portfolio Featuring YOUR BEER, Here? Winner, Toast Ale

Carlsberg UK has announced Toast Ale as the winner of its first YOUR BEER, here? competition which gave independent breweries the chance to secure a listing in its new Crafted Handbook, launched on June 2. Toast Ale will feature alongside 65 beers and ciders in this year Handbook, which also includes five new draught and […]