Silver Spoon launches a new identity and pack design created by brand design specialist BrandOpus. Traditionally positioned as a commodity, the sugar category has been under increasing pressure to create stronger brand engagement due in part to changing consumer views around sugar, and the growing focus on innovative range extensions. BrandOpus was tasked to bring […]
Graze, the healthy snacking brand, has announced the launch of #Yummertime, a campaign promoting its new summer snack range. The integrated campaign, which will run in the UK and the US, was created in collaboration with social and content agency Lost Boys. #Yummertime is Graze’s first ever social campaign, and marks the first time it […]
Budweiser has announced the launch of Twist-Offs in the UK – making it the first major beer brand in the UK to introduce twist-off bottle caps. Available across on and off trade, the innovation will increase ease of serve for on trade customers, and address issues of convenience for shoppers – by eliminating the need […]
Belvoir Fruit Farms is launching a new range of functional drinks, Belvoir Botanicals that draw inspiration from natural botanical plants that have been used for centuries for their perceived health benefits, with added vitamins to boost their efficacy. Belvoir Botanicals were developed after extensive research and help from award winning dietitian, and nutritionist, Dr Carrie […]
Cathedral City launches its new identity and pack design created by brand design specialist, BrandOpus. The highest grossing cheese brand in the UK, Cathedral City is one of the most prominent brands within the category. However, as a result of impressive growth and considerable range extensions in recent times, the brand was beginning to appear […]
Coffee shops, it seems no UK high-street is complete without one, and proving consumers passion for espressos, lattes and cappuccinos, new research from Mintel reveals that this year coffee shop sales are set to reach a record new high as the market tops £3 billion. Indeed, the UK coffee shop market is in rude health, […]
hungryhouse.co.uk has become the first online food ordering platform in the UK to be fully integrated with the UK’s leading cashback site Quidco, enabled by mobile commerce startup Button Technology. The online food ordering platform will now be featured on Quidco, showing the option to link directly through to hungryhouse with the touch of a […]
Nutritionally balanced milk drink NRICH is continuing to ramp-up its 2016 awareness campaign with the announcement of a partnership with London’s Leyton Orient Football Club (LOFC). NRICH’s partnership with LOFC includes NRICH for the team’s players, pitch side banner advertising and on-going on and offline marketing activities throughout the year. In addition, the club is […]
Skippy peanut butter is Americas’ number one choice for peanut butter enthusiasts, fanatics, fans and families. And now, it is ready to take the UK by storm to show peanut butter lovers what they’ve been missing. In 1933, Joseph Rosenfield had the idea to change the formula for peanut butter. He was tired of boring old peanut […]
Bringing together its Futures, Strategy and Design Studios, Pearlfisher London has completed a two-year long project, encompassing the entire Jim Beam Bourbon portfolio, creating a new brand architecture and design for the world’s leading, iconic bourbon brand. Produced in Clermont, Kentucky, where the Beam family first started production in 1795, Jim Beam has seen dramatic […]