Carling has announced the latest chapter in its association with football; a three-year partnership with the Premier League running from June 2016 until the end of the 2018/19 season. The UK’s leading beer brand will be aiming to maximise Carling’s increasing relevance and connection with football and mainstream lager drinkers to energise the category and […]
Irn-Bru’s iconic branding has redesigned to reflect the brand’s rich history while adding a modern twist to its famous girder symbol. It is only the eighth redesign in the 115-year history AG Barr’s most successful soft drink and has been led by design agency Jones Knowles Ritchie (JKR). The new Irn-Bru’s cans and bottles see […]
Gü has relaunched its portfolio of desserts with designs by Springetts Brand Design Consultants. The desserts brand had become counterfeited by ‘me toos’ globally, having led the way in premium desserts. The simple current design no longer gave them the distinction on shelf they once enjoyed and, in a more competitive market, failed to convey […]
Last summer Nestlé appointed Taxi Studio following a three way pitch to re-affirm the POLO brand’s status as the iconic British mint. After generations of enjoyment, the POLO brand’s packaging was in need of some TLC to keep up with the times. The team at Taxi was brought in to help refresh the POLO brand identity […]
Carlsberg has partnered with the UK’s number one pub-finder for sports fans – MatchPint, to help drive consumers to the nation’s pubs and bars during this summer’s UEFA EURO 2016 tournament. As Official Beer of the tournament and the England team, Carlsberg will give free-trade publicans the opportunity to receive a free three-month trial of […]
Taylor Herring have been appointed lead creative agency for an eight month long Olympic campaign for Kellogg’s. Taylor Herring were awarded the brief following a competitive pitch process and the agency have been appointed to work closely with Kellogg’s retained media agencies on a remit aimed at amplifying Kellogg’s role as official sponsors of Team […]
Brasilian restaurant chain Cabana has launched an eye-catching outdoor advertising campaign across Newcastle. Appearing across carriage cards on the Tyne and Wear Metro network including high impact sheets throughout Newcastle station, the adverts feature the slogan ‘Fancy a Brasilian?’ The ads by Transport Media will be supported by social media activity. Larger 6 sheet posters will be on […]
Design agency & SMITH teamed up with Japanese restaurant YO! Sushi to refine their brand strategy and refresh their look and feel. “As soon as I interviewed Mike Lewis (the executive chef) on day one, I knew our idea had to be centred around authenticity. He told me his tales of searching the streets, homes […]
Silver Spoon launches a new identity and pack design created by brand design specialist BrandOpus. Traditionally positioned as a commodity, the sugar category has been under increasing pressure to create stronger brand engagement due in part to changing consumer views around sugar, and the growing focus on innovative range extensions. BrandOpus was tasked to bring […]
Graze, the healthy snacking brand, has announced the launch of #Yummertime, a campaign promoting its new summer snack range. The integrated campaign, which will run in the UK and the US, was created in collaboration with social and content agency Lost Boys. #Yummertime is Graze’s first ever social campaign, and marks the first time it […]