It’s not quite Jurassic Park, but Flora is turning up to London’s Westfield Stratford Shopping Centre with something large, green and prehistoric in tow. The Unilever brand has constructed the Florasaurus, a 13m-long diplodocus made from plants weighing 750kg, and with a surface area of 35 sq m. Part of a £12.5m spend on Flora […]
Carlsberg has revealed its UK sponsorship of the Uefa Euro 2016 will be activated under the banner of ‘If Carlsberg Did Substitutions’ and feature a trophy tour, series of stunts, TV idents and out of home activity. The beer brand will be touring the Henri Delaunay trophy across England and Wales on 28-30 March. The […]
Great Guns’ Roar Uthaug directs the latest campaign for Doritos. The new commercial out of AMV BBDO continues the #ForTheBold brand tagline. Shot in Cape Town, the film follows three geeky backpackers, who after a case of mistaken identity get whisked away in a limousine to a mega mansion where a crazy pool party is […]
Carlsberg revealed its biggest idea yet – a pop-up bar in London made entirely from chocolate. The pop-up, entitled If Carlsberg Did Chocolate Bars, appeared as a giant bar of chocolate affixed to the wall of the Truman Brewery in Shoreditch. At 12pm on March 23, Carlsberg unwrapped the foil on the front of the bar […]
Hennessy, the LVMH-owned Cognac brand, is to host an interactive, sensory tasting experience in order to market itself as more than an after-dinner tipple. The Hennessy X.O Odyssey will be activated within Moët Hennessy’s UK headquarters in south west London. Guests will be introduced to an infinity-style room of mirrors, with each reflective surface revealing […]
As Easter is celebrated on 27th March, many will be feasting on chocolate to mark the occasion. But despite the emphasis on the unhealthiness of chocolate confectionery, it seems consumers are turning to the treat as a result of its emotional benefits. Indeed, new research from Mintel reveals that over one third (38%) of chocolate eaters […]
McDonald’s has addressed the problem that parents still judge its Happy Meals by their own memories, dramatising the changes through a new TV ad using an animated construction site. The 60-second ‘Always Working’ TV ad by Leo Burnett London uses stop-motion animation to portray miniature builders working around a Happy Meal box within an idyllic […]
Mikado, the Mondelez International biscuit brand, has launched its first ad in four years encouraging people to get out of the 2.16pm slump. The ad, created by Gravity Road, shows an office at what it calls “peak slump time” when the office workers tuck into a Mikado. It unleashes an “inner quirk” in the employees. […]
Domino’s is all about Greatness, and now the UK’s favourite pizza brand is getting even closer to how its pizzas made people feel, with a new campaign from iris that shines a light on the great, mouth-boggling taste of a Domino’s pizza. The integrated campaign, born out social research, rides the wave of the nations fascination […]
Molson Coors, one of the UK’s biggest brewers, continues to back its award-winning loyalty programme iPint with the announcement of a new partnership with Football Manager, the best-selling football management simulation game. As part of Carling’s new strategic partnership with Football Manager, the app will now include a new and exclusive Football Manager quiz which […]