● McCain’s new “Let’s All Chip In” campaign sees comedian and Love Island commentator Iain Stirling and Capital Radio breakfast show host Roman Kemp experience a clash of two worlds, as they swap their city-dwelling lifestyles for a day at the farm ● With potato yields down by 15% in 2022* alone due to droughts […]
Developed by Wunderman Thompson Spain, the ‘Open Sauce for cooking developers’ campaign brings the Heinz tomato direct to UK kitchens for the first time, inviting every cook (including the competition) to elevate any meal with new Culinary Tomatoes range. When it comes to tomatoes, it has to be Heinz. For over 150 years, Heinz has […]
After a lot of toing and froing, which began way back in February, SRSLY Low Carb have finally put pen to paper and brokered a national supply agreement with NHS, a pivotal sea-change moment for a leading light within the UK ketogenic space. The blue torch paper was first lit back in 2020 when SRSLY […]
Celebrating 100 years of coffee expertise, Kenco sets itself up for the future with new ‘Made to Uplift’ brand platform Kenco, one of the UK’s most loved coffee brands, is investing a substantial £6.4m into the debut of a new TV ad that will run at key moments from 8th July, across TV, YouTube and […]
Lobster has launched Allinson’s Bread‘s first TV commercial in over 10 years and introduces the brand’s fresh new tagline, “Go All In with Allinson’s” – developed by The Playground in collaboration with Lobster as part of a new masterbrand strategic platform refresh. Allinson’s / “Go All In” from Lobster on Vimeo. It marks a significant […]
OPINION PIECE Author: Zoe Phillipson, Creative Director, StormBrands As the cost-of-living crisis bears down on shoppers, own label grocery sales are booming, accounting for over half of grocery sales in mid-April [Kantar]. But we’ve come a long way since own labels were looked down on as poor relations to top-tier branded products, with basic or […]
A new look ATL campaign for the iconic meat SPAM® Brand launches today, with the aim of driving new consumers to the category. The refreshed approach brings a new layer of emotional engagement and a contemporary tone of voice to the brand in the UK, with an aim to recruiting a younger audience of SPAM® […]
Bluebird, an imprint of Pan Macmillan has joined forces with word-of-mouth marketing agency Come Round to celebrate the release of ‘Pinch of Nom: Budget,’ the first-ever budget cookbook from Pinch of Nom, the United Kingdom’s largest online food community. The Pinch of Nom cookbooks are #1 bestsellers, having sold over 4 million copies since the […]
The UK’s leading tempeh brand, Better Nature, has launched a £3m Series A fundraising round to fuel mainstream retail growth for its tempeh range in the UK & Europe, starting with a nationwide supermarket listing in Tesco in more than 400 stores. The brand, which was founded in 2019, specialises in tempeh: a 100% natural […]
The iconic whisky brings its partnership with Diet Paratha to life by launching a bottle designed by illustrator and graphic designer Kushiaania. Johnnie Walker is proud to unveil a limited edition bottle in celebration of its ‘Bold Steps’ campaign in partnership with Diet Paratha, the South Asian creative community platform. Building on Johnnie Walker’s progressive […]