BrandOpus has worked with Kingsmill to redesign their brand and packaging design across the entire portfolio of products. The challenge was to strengthen the brand, to imbue meaning and personality over and above the functional attributes of the products, whilst establishing a clear portfolio architecture and simplified pack communication hierarchy that will form a strong […]
Aesop Agency, the brand storytellers, have created their first campaign for MOMA – the healthy breakfast brand – since winning the business earlier in the year following a competitive pitch. The campaign marks the launch of MOMA’s new Bircher Muesli range. The three executions – which include the endline ‘Start Your Day Awesome’ – are […]
Green Giant and Universal Studios announce a new partnership and multi-channel campaign ahead of the highly anticipated release of the new Minions film this summer. The partnership begins in early May and will include a UK radio campaign with Heart FM, comprehensive digital and social media support, as well as in-store activity and a Minion […]
Santa Maria Herbs & Spices relaunches its Extra Fine Selection into Tesco stores nationwide in the UK, from early May incorporating new blends from world cuisines: Moroccan Ras El Hanout, Peruvian Chilli & Lime, Jamaican Jerk and Japanese Teriyaki. One year after Santa Maria’s launch of its Extra Fine Selection grinders, Unique Blends and Chillies […]
One of the UK’s best-selling ridged crisp, McCoy’s, is unveiling a bold, modern new look across its entire range this summer. Distinctively designed by Mercieca, with a look that appeals to younger male consumers and has better shelf stand-out, the re-design is set to boost sales of the iconic crisp brand. McCoy’s is a hugely […]
Fuller’s has launched a social media campaign that offers Londoners a free pint of London Pride. The campaign, created by The Corner, will encourage Londoners to tweet @London_Pride at midday using the hashtag #TweetAt12. Those that do will receive a code for a free pint can be redeemed at Fuller’s pubs around the capital. Jane […]
Kopparberg is going edgy this summer, marking its £5m seasonal push with body art and tattoos to give the brand’s look more impact during the crucial trading period. The creative riffs on the fruit cider’s top summer variants, using their ingredients as the basis for specially designed tattoos that feature in the 18 Feet & […]
Absolut, Pernod Ricard’s leading brand of premium vodka, has handed Cheil UK a global off-trade retail design brief to focus on ensuring a globally consistent brand identity in-store. The agency secured the work following a competitive pitch against agencies, Prophet and Attention Group. Cheil UK will lead the relationship from London and their task will […]
Glenmorangie Legends is the brand’s new Travel Retail Collection, each expression celebrating a legendary story of the lands that have been home to the Glenmorangie Distillery since 1843. ButterflyCannon worked with the Glenmorangie team to identify the concept as well as designing the range’s packaging. Glenmorangie Duthac is the first expression to be launched into […]
Budgens is a unique grocery retailer with a large network of stores across the UK. There are 170 Budgens stores ranging from petrol forecourts to neighbourhood supermarkets, independently owned by entrepreneurial retailers who care about the quality, provenance and the value of their food, and about their communities’ needs. Budgens stores offer inspiring local and […]