Nature Valley, one of the nation’s most popular cereal bars, is unlocking a huge sales opportunity for retailers with the launch of a new on-trend range of protein bars. New Nature Valley Protein fills a current untapped gap in the market for a mainstream cereal bar range with the added benefit of protein and is […]
[fvplayer src=”https://www.fabnews.live/wp-content/uploads/2015/01/SmartSwaps-40s-TVC.webm” src1=”https://www.fabnews.live/wp-content/uploads/2015/01/SmartSwaps-40s-TVC.webm” width=”600″ height=”360″] Change4Life, the UK Government’s healthy living drive, has unveiled its traditional January campaign which this year focuses on encouraging parents to reduce the sugar intake of their children by making product swaps. The £2.6m ‘Sugar Swaps’ campaign, created by M&C Saatchi, launches January 5 across TV, radio, digital and outdoor […]
Subway is stepping up its sponsorship activity at Liverpool FC, with new display ads reacting to on-pitch activity. The new ads will show the slogan ‘Super Sub Time’ every time a tactical substitution is made by Liverpool. The ads first made an appearance during Liverpool captain Steven Gerrard’s substitution in the home game against Sunderland. […]
The Coca‑Cola Company announced its official sponsorship of Rugby World Cup 2015 as official soft drink, sports drink and water supplier by surprising rugby mad teens from across East London with a very special training session hosted by ex-British and Irish Lions Captain, Brian O’Driscoll. The surprise rugby session took place at The Petchey Academy […]
A recent survey conducted by Ladbrokes Bingo found that the humble roast potato is the highlight of the Christmas dinner – with a huge 56% majority choosing it as their favourite item of the festive feast. Turkey came a close second, and pigs in blankets came third. The average Brit eats between two and three […]
Men’s footwear and accessories brand Oliver Sweeney, has teamed up with Johnnie Walker to launch the Johnnie Tan Leather Brogue, which boasts space to slide a miniature bottle of whisky into its heel – a sneaky addition that James Bond would be proud of. The cobbler has adapted its classic Oxford Brogue to create the […]
As part of an ongoing relationship, BrandOpus has worked with the UK’s leading flavoured milk brand, FRijj, to redesign its core range of products. Inspired by the ‘full on fun and enjoyment’ brand essence, BrandOpus has developed a packaging and identity design that conveys the spirit of FRijj and reflects the tasty product. The design […]
The McDonald’s McRib will return on 31 December, the fast food chain confirmed. Burger lovers have long been mystified by the elusive McRib, which tends to make intermittent appearances on the McDonald’s menu in the UK and US. The McRib is a barbecue sauce-infused pork sandwich that reportedly first arrived in 1981, only to disappear […]
The former Stig is set to become the ultimate designated driver this Christmas, having teamed up with Budweiser to encourage people to celebrate responsibly over the festive season. Ben Collins, who famously played the role of The Stig for several years, and is renowned as one of the world’s most accomplished drivers, will become a […]
Branding and packaging design specialist Parker Williams has refreshed the packaging for the UK’s original pomegranate juice brand Pomegreat – a decade after it designed the original. The redesigned pack builds on Pomegreat’s former visual equities created by the agency: a confident, vertical brand logo and a series of pop art- inspired illustrations of pomegranates […]