Jose Cuervo has announced a partnership with Selfridges to celebrate the iconic Mexican festival Day of the Dead. The tequila brand has collaborated with creative luminary Lauren Baker to unveil a window concept in Selfridges London Oxford Street store, as well as launching a limited edition bottle and holding a series of skull workshops led […]
Weetabix has launched a campaign starring Jack Wilshere, the Arsenal and England footballer, Rebecca Adlington, the double Olympic gold medallist swimmer, and Jason Kenny, the triple Olympic gold medal-winning track cyclist. The campaign will include three online documentaries featuring Wilshere, Adlington and Kenny’s mothers talking about how important eating healthily was when the sports stars […]
Household favourite cereal brand Kellogg’s Krave have released the latest video in their Time 2 Melt campaign. ‘Iron’ is the latest instalment in the online branded content series created by global digital marketing agency Isobar and shot and produced by boutique production and post-production company Motion Picture House. In the series of videos, which began […]
Tesco is cutting the buy-one-get-one-free (bogof) promotions on its bagged salads after finding that 68% of them end up being wasted by consumers. The supermarket said the move is a first in response to its own research into food waste, which tracked 25 of its bestselling products to better understand where food waste occurs from […]
Costa, one of UK’s favourite coffee shop, announced that it will be opening a new store within Heathrow’s Terminal 2: The Queens Terminal in June, 2014. With an investment of close to £1 million, the 3,000 sq ft store located in international departures will be a unique store design in the Costa estate. With coffee […]
Managing director of ‘Cakehead Loves’, Miss Cakehead, created a phenomenal edible landscape with her team of food artists that included a life-sized, rainbow-filled unicorn. The completely edible and fantastical wildlife landscape included frog-shaped cookies, a meringue-covered teepee, honeycomb beehives, pastry butterflies, a milk fountain, and chocolate cookie soil with carrots made of carrot cake. The […]
Following increased enthusiasm for Crosta & Mollica’s ‘really Italian’ authentic regional breads and savoury snacks sourced from genuine Italian bakers, a delicious new range is being introduced into Waitrose. Range has a mix of savoury snacks and breads, which are listed below: Savoury Tarallini with Pugliese Tomato Building on the success of the classic Tarallini with […]
Nando’s is launching an integrated ad campaign promoting its new electronic loyalty card. The new campaign, which comprises radio, outdoor and press ads, is by 18 Feet & Rising and breaks on Thursday, 17th October. The radio ads are set around various situations where people try to use their Nando’s loyalty cards incorrectly, such as […]
McDonald’s is unifying its premium drinks and sweet snacks under its McCafe sub-brand in the UK ahead of a marketing drive to lift awareness of the products. The McCafe logo will appear on hot drinks and small carry-out bags for its baked goods from October 16 as the restaurant looks to drum up awareness following […]
Ocado chairman Stuart Rose, himself a former head of M&S, has called on the High Street retailer to embrace online grocery services in the face of growing consumer demand. The internet grocery specialists believe that the market is set to explode as consumers shirk the High Street in favour of the online superhighway. At present […]