Somerset based consultancy Smudge has created the identity and packaging for Roman-themed Corinium Ales. The brewery is based in the town of Cirencester, which was known as Corinium in Roman times. Smudge was engaged in August 2012 when the name had been decided and the products made, but no brand developed. ‘They wanted a Roman […]
Aesop, the brand storytelling agency has created a unique live event for Birra Moretti – the authentic Italian beer brand – as part of an ongoing integrated campaign. Building on the success of last year’s Pizza in the Piazza – which brought, great food, great company and great beer to some of London’s lunchtime hotspots […]
As much as fast food is unhealthy, there are reasons why many still love to eat at McDonald’s. In an adorable interactive site created by Razorfish London and Goodboy Digital, entitled ‘100 McDonald’s Moments’, these reasons are celebrated. Filled with ordinary-yet-special moments that you can discover, the site lets you navigate with playful and fun […]
With the wait over and a new Royal arrival in our midst, the world now debates what the Royal baby will eat, wear, consume and play with. To celebrate, Mintel presents a portrait of the food market for Britain’s babies and their parents today – giving insight into some of the food segments William and […]
Andrew Woodford has been appointed head chef at Joel Kissin’s eagerly anticipated new restaurant, Boulestin, located in St James. Andrew, who is already working on menus and staffing prior to the September opening, was most recently Head Chef at Colbert, the acclaimed French restaurant on Sloane Square, which he helped to launch. His role at […]
Buxton natural mineral water is promoting its sponsorship of The Ashes with a digital outdoor advertising campaign, fronted by Alastair Cook, the captain of the English cricket team and Buxton brand ambassador. The campaign, created by Posterscope for Nestlé Waters UK, aims to keep fans informed and updated on the latest scores, news and social […]
Pepsi Max has launched a new campaign, with Arnold KLP responsible for brokering the deal to make Dynamo the face of Pepsi Max in the UK. The campaign aims to encourage consumers to ‘Live for Now’ and make their everyday experiences as exciting as they can be. The partnership kicked off on June 23rd with […]
Absolut Vodka is launching a £13.49 price marked pack for its 50cl bottle aimed at the independent off-trade, following the successful introduction of both Malibu and Campo Viejo price marked packs earlier this year. The mechanic aims to help independent convenience retailers drive rate of sale, by offering consumers premium vodka at an accessible price […]
As part of its ‘Open Happiness’ campaign, Coca-Cola decided to send its people all over the world to spread some friendliness. These individuals traveled to Jamaica, the UK, Pakistan and more, and were tasked with smiling at strangers that they meet. Whenever someone smiled back at them, they were rewarded with a free drink or […]
A North Yorkshire brewery believes it would be criminal for beer lovers not to enjoy its latest brew. T&R Theakston Ltd has created its first ever lagered ale as the latest edition in its monthly seasonal range, which coincides with their annual sponsorship of the world’s biggest crime writing festival. For the last 10 years, […]